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  1. #1
    Newbie
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    December 30th, 2007
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    TM in display URL
    Hi,

    I hope you can help me.

    I do ppc for more than a year, includes direct linking.
    I am interested to start promoting a merchant, but Iím not sure what to do:

    The merchant allow direct linking on non-trademark terms, but does not allow direct linking on any of their trademark terms and protected keywords.

    Does it mean that I can only do redirects to merchant site, which is against Google adword policy?

    What should I do in case I do wish to promote them using direct linking?

    Thanks,
    Dona

  2. #2
    Member KirkMcD's Avatar
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    July 18th, 2006
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    Quote Originally Posted by zxz
    The merchant allow direct linking on non-trademark terms, but does not allow direct linking on any of their trademark terms and protected keywords.
    It means you send them to a landing page on your site first, where the person would then need to click on a link to continue to the merchants site.

    A review or comparison page, would be a good example of this.

  3. #3
    Newbie
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    December 30th, 2007
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    thanks,

    but I'm still confuse - if you use your landing page first, it is not direct linking anymore
    what am I missing?

  4. #4
    ABW Ambassador 2busy's Avatar
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    Some merchants do not permit direct linking, that's all. You get a better chance to presell the customer using your landing page than the little AdSense ad.

  5. #5
    Member KirkMcD's Avatar
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    July 18th, 2006
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    Quote Originally Posted by zxz
    thanks,

    but I'm still confuse - if you use your landing page first, it is not direct linking anymore
    what am I missing?
    Isn't that what you asked about? How to avoid direct linking on Trademark Terms?

  6. #6
    Newbie
    Join Date
    December 30th, 2007
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    10
    hi all and thanks for your replays

    My English is not my first languishes so maybe I wasnít explaining myself the right way.

    I'm doing direct linking (Adwords) for more than 2 years and I have a lot of success. Iím always use the merchant URL in the display url in my ads.

    The big merchant that I want to promote wrote me (after I asked him if he allow Direct linking using his url) :

    "Unfortunately, per our keyword link, we do not allow direct linking use on any of our trademark terms and protected keywords. However, we do allow direct linking on non-trademark terms"

    1. I want to send traffic directly to his site using PPC but I donít understand how to do it. how can I have direct linking without TM

    2. What does it mean "direct linking on non-trademark terms"

    3. What sould I enter in the display URL that will be approved by Google

    Thanks you and i hope you can help me

    Dona

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