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  1. #1
    Affiliate Manager Howard Gottlieb's Avatar
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    Google Quality Score
    We have historically been a straight SEO affiliate and depended solely on organic traffic.

    We have decided to test some PPC campaigns though and loaded 3 tests in Google. As I have read here there is a Google Quality Score within Adwords but I can not find where you view that.

    Could someone help please?

    Thanks.
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  2. #2
    ABW Ambassador CathyM's Avatar
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    If you are looking at the keywords in an Ad Group and do not see it, click on the customize columns link and you should be able to make it appear.

  3. #3
    Affiliate Manager Howard Gottlieb's Avatar
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    Thanks. That worked.
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  4. #4
    Affiliate Manager Howard Gottlieb's Avatar
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    So the quality score either says OK or not?
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  5. #5
    ABW Ambassador CathyM's Avatar
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    There are 3 values, Great, OK, Poor. The goal is to have Great because then you will have lower minimum bids.

  6. #6
    ABW Ambassador CathyM's Avatar
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    Some tips.

    The obvious is that the keywords, ad, and landing pages should all be tightly focused for the Great score.

    Also important is CTR (click through rate). If some keywords are not getting good CTR, then pause them.

    Ok is ok but of course it is much better to have Great. Great is hard to achieve (IMO), especially for affiliate sites. If the site ever goes to Poor, it is almost impossible to recover. I say site because the overall website seems to get a Poor score and then there is little that can be done to improve even if the ads are highly focused, relevant, etc.

    The goal is to be sure you at least keep the OK score but if possible improve to Great!

  7. #7
    Affiliate Manager Alan Hamilton's Avatar
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    Quote Originally Posted by CathyM
    There are 3 values, Great, OK, Poor. The goal is to have Great because then you will have lower minimum bids.
    Make that 4 values; Great, OK, Poor and Inactive for search. However, in many campaigns, I have seen terms go "inactive for search" and yet the add continues to show up in the top 8 results for that term. Key to your success in ppc is going to be to keep your key terms highly relevant to your ads, your ads highly relevant to the content on your destination URL and the content on your destination page highly relevant to your ads and key terms.

    If this is your first attempt, I'd suggest setting up a small number of adgroups with a few KW's in each group and play with it for a week or two to see what your QS's are, CTR and conversion rates.

    If your CTR is not adequate, it generally indicates a need to work on your ads. If the CTR is good and the conversions are low, you most likely need to sharpen up the sites selling message. Go slow, be patient and track your results by KW's, ads, landing page to balance it out.
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  8. #8
    ABW Ambassador CathyM's Avatar
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    Alan,

    Inactive for search is not a quality score, it is value in the status column (Active or Inactive for search). A keyword becomes inactive for search if the bid is below the minimum bid. It is only related to quality score in that the minimum bid is typically high if the quality score is low.

    Cathy

  9. #9
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    they're changing the "inactive for search" thang and making other changes to the quality scoring dealio...

    http://adwords.blogspot.com/2008/08/...rovements.html

  10. #10
    Affiliate Manager Howard Gottlieb's Avatar
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    "Finally, please note that we'll release these Quality Score changes to a very small segment of advertisers within the next day or two, so that we can gather feedback before launching to all our advertisers. We will, of course, post again in advance of the time that these changes go live for everyone."
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  11. #11
    ABW Ambassador CathyM's Avatar
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    Thanks for that heads up Donuts. It sounds like it could be very good news. I think Google has ulterior motives of bringing back some advertisers that were "slapped" with such high bids that they had to drop out of adwords.

  12. #12
    Affiliate Manager Howard Gottlieb's Avatar
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    Anyone have a medium to large campaign where all their keywords are scored Great?
    I would rather live my life as if there is a God and die
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  13. #13
    ABW Ambassador Lanadili's Avatar
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    Quote Originally Posted by visitourmall
    Anyone have a medium to large campaign where all their keywords are scored Great?
    I have a campaign with about 50 adgroups, each adgroup containing 16 to 48 keywords in each, and they all score great. Although I also have my landing pages optimize very well for each keyword, and my CTR averages around 6%.

  14. #14
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by visitourmall
    Anyone have a medium to large campaign where all their keywords are scored Great?
    yes, many. one of my affiliate sites has many thousands of keywords where the worst of them all says Great / 0.04, in a very competitive niche.

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