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  1. #1
    Shimmy Shimmy Bang Bang shimmy's Avatar
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    Merchants: here is some coupon advice
    <begin rant>
    I'm tierd of seeing tons of merchants having coupons for "New Customers Only." Are you aware by doing this you are taking your customer loyalty for granted. Rewarding new users and penalizing you loyal customer is not good business practice.
    </end rant>

  2. #2
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by shimmy
    I'm tired of seeing tons of merchants having coupons for "New Customers Only."
    Is that affiliate-exclusive coupons, or all of their coupons are like this (for new customers only)?

    Either way, I agree -- it's a shortsighted business practice.

    G.

  3. #3
    Outsourced Program Manager Jorge - SHOPiMAR's Avatar
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    Sounds crazy who's doing that?

    You can't just have coupons/deals for getting new customers in the door. What's that new customer going to say once he is in, ok thanks, so next time you want me to shop somewhere else for the better deal.

  4. #4
    Shimmy Shimmy Bang Bang shimmy's Avatar
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    There are many merchants doing that. I don't want to isolate a merchant so to see them just type on google something like
    coupons "New Customers Only"

  5. #5
    ABW Ambassador simcat's Avatar
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    I actually think having coupons to attract new customers is a good idea.

    Also, why not reward loyal and repeat customers?

  6. #6
    Outsourced Program Manager Sarah Bundy's Avatar
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    Hmm, interesting point. First off, I totally agree with you, it's not sustainable practice from a customer or an affiliate standpoint. However, based on my experience as an affiliate manager in the past (and again, I agree with your point that coupons should be offered to loyal and repeat customers too), the older affiliates generally get paid higher commission than new affiliates and since a company only has so much margin to play with, they can offer $5 off to lower paid affiliates vs affiliates who get to keep that $5 towards their commission.

    This is just a speculation, not an opinion. I vote coupons for all.

  7. #7
    Shimmy Shimmy Bang Bang shimmy's Avatar
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    I'm not looking at it from an affiliate standpoint, I'm looking at it from a consumer. If I'm shopping and I find a coupon and it's only for new customers only them to me it shows the store doesn't want my repeat business, so I may shop elsewhere.

  8. #8
    ABW Ambassador flamingoworld's Avatar
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    I think what happens is through the affiliate channel they offer new customer coupons, then once they have shopped there they email them offers. They prefer to just get new customers from affiliates.

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