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  1. #1
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    August 22nd, 2008
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    Bidding on your trademark?
    Hello everyone, I represent narrow niche hardware vendor merchant.
    President of our Co is quite liberal in terms of allowing resellers to bid on our Co name and product names and I actually agree with his views.
    While it's common industry practice to put walls and barriers around names and trademarks to be used by affiliates/resellers I see it as being a great way to strengthen our network of dedicated reseller and affiliate professionals.

    For example I'd rather feel more comfortable to let resellers and affiliate to fight over high PPC costs than me *****ing over this issue to lawyers.

    Ideally I see the perfect solution for us (as a developer and manufacturer of specialized expensive niche equipment) and for our affiliates as follows.
    We'd naturally outsource paid advertising efforts over to resellers/affiliates and they'll would get a healthy commissions compensation instead of us trying to compete with them and having Google to watch it all with a bag of .

    We do rank organically for our terms anyways.

    Whats your views?

    Gleb

  2. #2
    Full Member drumminlogan's Avatar
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    January 18th, 2005
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    Vancouver, WA
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    Hi Gleb,

    Although I know some people don't, I agree with you on the issue. I worked with a company who was paying between $5-$8 per click for their own domain. While they were converting pretty well off that keyword, they were spending a lot of money. I say let the affiliates spend their money bidding for it and worry about giving them decent commissions.

    I do see the other side though as you don't have control as to what goes in your ad. People will assume that it is your company posting the ads and your affiliates may not use the same judgement as you when writing it. That's why I believe a lot of merchants don't want to risk it and don't let people bid on their trademarked names.

    I however think the positive outways the negative, but who knows, I could be wrong.
    [b]Logan Thompson[/b]
    [size=-2][url=http://www.loganthompson.me]My Blog[/url] | [url=http://www.twitter.com/drumminlogan]Follow Me on Twitter[/url][/size]

  3. #3
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    August 22nd, 2008
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    Hi Logan,
    sure affiliates might get creative on "YourBrandName - is it scam?" type of ads to attract attention. Although it's easy to control such behavior with "one strike and you're out" from AM side.

    Agree with you on positives outweight negatives.

    Gleb

  4. #4
    ABW Ambassador 2busy's Avatar
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    Except that you're paying commissions for your own traffic, and not getting a lot of new business, just repeats. Content affiliates who introduce your brand to people who never heard of you will not likely want to work in a scenario where they send folks looking for your brand only to lose their cookie to another affiliate disguised as you.

  5. #5
    Full Member TerriFalcone's Avatar
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    August 5th, 2008
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    It is possible to tell both current and potential affiliates that trashing your trade name will result in being tossed from your program. Of course you will not use that harsh sort of language but you affiliate manager should have a polite but clear way of conveying your concerns.
    <a href="http://www.buzzymultimedia.com/afpr.html"><font color="#FF0000">Buzzy Multimedia Publishing Affiliate Program</font></a>--<a href="http://www.shareasale.com/shareasale.cfm?merchantID=13023"><font color="#FF0000">SAS Sign-Up</font></a>
    7-15% Commision, 180 Cookies, Bonuses
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  6. #6
    ABW Ambassador 2busy's Avatar
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    I should have been a little more clear. It isn't bidding on your Trademark/URL that distresses content affiliates, it's allowing the use of your domain URL as display URL. Bidding on the Trademark is not the big problem.

  7. #7
    Full Member TerriFalcone's Avatar
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    That is a much more serious issue as only the most savvy consumers will know that they are not on your site. Once again I suggest that you make both current and potential affiliates aware that your compamy does not find this to be acceptable.
    <a href="http://www.buzzymultimedia.com/afpr.html"><font color="#FF0000">Buzzy Multimedia Publishing Affiliate Program</font></a>--<a href="http://www.shareasale.com/shareasale.cfm?merchantID=13023"><font color="#FF0000">SAS Sign-Up</font></a>
    7-15% Commision, 180 Cookies, Bonuses
    <a href="http://www.buzzymultimedia.com">Earn Buzzy Bucks Promoting Sci-Fi & Fantasy Audio Books and Wicked Cool T-Shirts</a>

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