Results 1 to 9 of 9
  1. #1
    Member
    Join Date
    January 27th, 2007
    Location
    Austin, TX
    Posts
    109
    Blockbuster lowering commissions?
    Did anyone else get an email from Blockbuster about lowering their commission on CJ? The humorous part was the reason they gave:

    Blockbuster is choosing to lower the payout rate so that they can stay competitive within the affiliate channel. We apologize for any inconvenience this might cause; however, we hope these changes will help with your overall conversion rate.

    I don't see how lower commissions helps my conversion rate? I also don't see how lower commissions helps them stay more competitive in the affiliate channel?

  2. #2
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    Quote Originally Posted by dustin999
    Blockbuster is choosing to lower the payout rate so that they can stay competitive within the affiliate channel. We apologize for any inconvenience this might cause; however, we hope these changes will help with your overall conversion rate.

    I don't see how lower commissions helps my conversion rate? I also don't see how lower commissions helps them stay more competitive in the affiliate channel?
    Have they said anything about their prices? I could see (and indeed have seen) how affiliate conversion and overall program performance can increase even with a lower affiliate payout. From my past experience it happens only when lowering online prices indeed makes a merchant more competitive.

    I'd e-mail them back for clarifications.

    Geno

    PS: None of what I have typed up above means that I would recommend merchants to lower affiliate commissions... ever.

  3. #3
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    Just took a look at Blockbuster's performance at CJ, and they are a the top of the list in the Videos/Movies category with a $100+ 3-months' EPC (and a $160+ 7-day EPC).

    Who are their competitors on other networks or with in-house programs (trying to figure out who they are trying to beat to "stay competitive within the affiliate channel"), and how do they perform?

    Geno

  4. #4
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    The "world's largest online DVD movie rental store" (their words) is Netflix. They are on LS and pay $18 commission per sign-up.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  5. #5
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Location
    Washington D.C. Metro Area
    Posts
    11,798
    Quote Originally Posted by AffiliateHound
    The "world's largest online DVD movie rental store" (their words) is Netflix. They are on LS and pay $18 commission per sign-up.
    Is Blockbuster now paying $28?

  6. #6
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    Quote Originally Posted by Geno Prussakov
    Is Blockbuster now paying $28?
    I don't know if that is their new or old CJ rate, but Blockbuster on Offer Fusion pays $32.00.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  7. #7
    ABW Ambassador jodyq's Avatar
    Join Date
    August 28th, 2008
    Location
    Melbourne, Florida
    Posts
    660
    $28 is the new rate. Fine by me.

  8. #8
    ABW Ambassador Joshua's Avatar
    Join Date
    August 17th, 2006
    Posts
    854
    Yes, their email makes no sense about how lowering commissions is beneficial to affiliates.

    Anyway, higher payouts can be found through CPA networks, either using the Adteractive or MarketLabs-hosted versions of the campaign - http://www.affspy.com/beta/search.ph...r&x=0&y=0&us=1 .

  9. #9
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    I completely forgot I was in the Blockbuster program on GAN - their commission rate is $33.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  10. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Newegg.com Dumps Me For Accusing Them of Lowering Commissions
    By bibby in forum Commission Junction - CJ
    Replies: 17
    Last Post: March 8th, 2012, 01:30 PM
  2. COREL Lowering Commissions From 14% to 10%!
    By nanovation in forum Commission Junction - CJ
    Replies: 2
    Last Post: August 29th, 2009, 06:49 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •