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September 13th, 2008, 08:31 AM #1
Blockbuster lowering commissions?
- Join Date
- January 27th, 2007
- Austin, TX
Did anyone else get an email from Blockbuster about lowering their commission on CJ? The humorous part was the reason they gave:
Blockbuster is choosing to lower the payout rate so that they can stay competitive within the affiliate channel. We apologize for any inconvenience this might cause; however, we hope these changes will help with your overall conversion rate.
I don't see how lower commissions helps my conversion rate? I also don't see how lower commissions helps them stay more competitive in the affiliate channel?
September 13th, 2008, 10:03 AM #2Originally Posted by dustin999
I'd e-mail them back for clarifications.
PS: None of what I have typed up above means that I would recommend merchants to lower affiliate commissions... ever.
September 13th, 2008, 10:09 AM #3Just took a look at Blockbuster's performance at CJ, and they are a the top of the list in the Videos/Movies category with a $100+ 3-months' EPC (and a $160+ 7-day EPC).
Who are their competitors on other networks or with in-house programs (trying to figure out who they are trying to beat to "stay competitive within the affiliate channel"), and how do they perform?
September 13th, 2008, 10:25 AM #4
The "world's largest online DVD movie rental store" (their words) is Netflix. They are on LS and pay $18 commission per sign-up.
September 13th, 2008, 10:30 AM #5Originally Posted by AffiliateHound
September 13th, 2008, 10:43 AM #6Originally Posted by Geno Prussakov
September 13th, 2008, 12:01 PM #7
$28 is the new rate. Fine by me.
September 13th, 2008, 12:29 PM #8
Yes, their email makes no sense about how lowering commissions is beneficial to affiliates.
Anyway, higher payouts can be found through CPA networks, either using the Adteractive or MarketLabs-hosted versions of the campaign - http://www.affspy.com/beta/search.ph...r&x=0&y=0&us=1 .
September 15th, 2008, 06:34 PM #9
I completely forgot I was in the Blockbuster program on GAN - their commission rate is $33.
By bibby in forum Commission Junction - CJReplies: 17Last Post: March 8th, 2012, 12:30 PM
By nanovation in forum Commission Junction - CJReplies: 2Last Post: August 29th, 2009, 05:49 PM