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  1. #1
    Member Cav's Avatar
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    Google Changes Adwords - No More Inactive Keywords
    I was in the middle of upping some of the bids on my keywords when all of a sudden that red graphic was gone that told me I had inactive keywords, now you have the first page placement system there now.

  2. #2
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    Oh great, was wondering when that was going to happen. For example, if I'm thinking about this right. Most of my ebay, about 95% is 5 cent clicks. Some ads I have going, some keywords are 10 cents to get active and I've left them at 5. But with this new system, the inactive should go away and with those keywords, there's usually only 2 - 4 other people with those same keywords. So it should now be active at 5 cents and page 1.

    Just checked and nice. My most expensive ones I have going are 50 cent bids. A lot of those were inactive and $1.00 to get active. Now checking I see for one of them:

    Active
    Bid is below first page bid estimate of $2.50

    So it's now active at 50 cents, before today they wanted $1 for it to get active but it's showing up in 4th place and it's on page 1. So page 1 for 50 cents, not the $2.50 they're saying.

    This is great news, like old school Google Adwords.

  3. #3
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    So does this have any affect on the whole Google Slap phenomenon you think? Those $10 bids would now be active or is there even a point to that now. I think that and then the whole inactive keyword stuff really cost them some money overall, that's why they're going back more to how they started.

  4. #4
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Quote Originally Posted by Trust
    I think that and then the whole inactive keyword stuff really cost them some money overall, that's why they're going back more to how they started.
    Seems like it.

    Is it my connection (have had DSL connection problems for a week, but thought is was now ok) or is it taking FOREVER to do anything on Adwords now? Click save and wait minutes for anything to happen, and sometimes get message that "changes not made, try again". Is everyone updating their Adwords account now causing a slowdown?
    Last edited by Phil Kaufman aka AffiliateHound; September 15th, 2008 at 07:40 PM. Reason: typo
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  5. #5
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    Maybe, I'm going to take next weekend to really go thru it. I had this one ad I paused awhile back, merchant was having some issues and then they were fine again. Unpaused the ad and my keywords went up to a point where I would lose money. Now I just made that active again. This is good, opens things back up.

  6. #6
    ABW Ambassador affninja's Avatar
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    I am seeing the changes in my account today too. A couple of my campaigns were Slapped earlier this summer so I was excited to see all the affected keywords "Active" again.

    However, in doing some test searches, it appears that "Active" is a misnomer. In every test I did, the keyword was really still "Inactive." Some keywords had that "first page" bid notice while most are blank.

    It would seem intuitive that without a "first page" bid notice or any other (apparent) reason for a keyword not to trigger an ad, then it should show up on a search. No?

    Even though all the keywords in those campaigns are "Active" again, none are triggering ads. If the intent here was to open things back up and start earning ad revenue again from Slapped accounts, that hasn't happened yet in my case. These were sizeable campaigns, spending a few hundred dollars a day so I would imagine Google would like to see some of that money again.

    What's everyone else seeing?

  7. #7
    general fuq mrbshouse's Avatar
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    should have read better what i was saying was already posted
    Last edited by mrbshouse; September 15th, 2008 at 09:15 PM. Reason: deleted dup info

  8. #8
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    Not sure about anything that got slapped in the past. I deleted most of them, the keywords etc. I can see that keywords in my other active campaigns, that had some inactive keywords that are in fact now active and getting clicks and impressions for the amount I want to pay.

    So not sure if the stuff that got slapped in the past is still slapped in a way.

  9. #9
    ABW Ambassador CathyM's Avatar
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    I have a domain that was slapped with Poor quality scores. The bids were $10 minimum. It's back today with Active keywords but still has Poor Quality Scores. I took a few keywords and bid them up to $.45 and they started showing but there is a comment in the status field, "Ads rarely show due to low quality score". For the few times they show, they are getting a good CTR and I am hopeful that the Quality Score will improve. Time will tell.

  10. #10
    Affiliate Manager Alan Hamilton's Avatar
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    An interesting tidbit of information I got while I was talking with Google about something else a couple weeks ago. during the conversation, I asked about the new upcoming changes and how it would affect "poor" quality scores. The rep said that once a keyword received a poor rating, it could take months or possibly never before the terms could work back to a higher rating. That did not make a lot of sense to me as one can improve relevancy etc., but when I pressed her on that question, she reiterated the process.

    I've had several campaigns that since February of this year had the occasional "inactive" notation. However, when I did searches for the key term we were still showing in a respectable position, so I left the terms alone. Oddly, on one campaign, a key term that is supposedly inactive has been one of our better performers.
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  11. #11
    ABW Ambassador affninja's Avatar
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    Quote Originally Posted by Alan Hamilton
    The rep said that once a keyword received a poor rating, it could take months or possibly never before the terms could work back to a higher rating. That did not make a lot of sense to me as one can improve relevancy etc., but when I pressed her on that question, she reiterated the process.
    That's pretty scary that there would seem to be so little opportunity for redemption. Is the best bet to delete the campaign and re-build it from scratch? Or start a new account altogether? Or pack up and move to a new domain?

    Must be nice to have so much money they can afford to turn away willing customers! But with GOOG down 36% on the year, I think they'll have to re-think their strategies soon.

  12. #12
    Analytics Dude Kevin's Avatar
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    It's interesting in that I don't think I've ever had a keyword tagged with a poor quality rating. Sure, I've been knocked inactive in the past for my unwillingness to bid big on what I considered marginally converting keywords, but since they've introduced the little magnifying glass feature, I don't think I've seen a score below 7/10.

    Guess it pays to be ultra careful in some ways. Keeps your ROI up too.
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  13. #13
    Affiliate Manager Alan Hamilton's Avatar
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    Quote Originally Posted by Kevin
    It's interesting in that I don't think I've ever had a keyword tagged with a poor quality rating.
    Of course, you humbly choose not to mention that your deep rooted intellect is legandary at the very least. Then again, it could be because you only have three key terms and they are all misspelled!
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  14. #14
    Analytics Dude Kevin's Avatar
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    pR0n!
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  15. #15
    Affiliate Manager Alan Hamilton's Avatar
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    Quote Originally Posted by affninja
    That's pretty scary that there would seem to be so little opportunity for redemption. Is the best bet to delete the campaign and re-build it from scratch? Or start a new account altogether? Or pack up and move to a new domain?

    Must be nice to have so much money they can afford to turn away willing customers! But with GOOG down 36% on the year, I think they'll have to re-think their strategies soon.
    Good questions...

    Ironically, back in February, a particular campaign that had been on Google for almost 6 years without a glitch, suddenly took a nose-dive with nearly all 470 + terms coming up poor and 30 + inactive for search. I was dumbfounded as all of our other campaigns were still flying high.

    I called G and spoke with a rep, then had it escalated to a specialist (a Google expression for being passed from one rep to another who is going to role play like s/he is more than a help desk rep). The rep could not explain how the ads, key terms and landing pages resulted in poor ratings because they were extremely highly relevant to each other. Had been for 6 years.

    She recommended that I give it time. Kind of like the doctor saying take two aspirin and call back in a week is it's not better. Two weeks later, the only change was that several additional key terms came up as "inactive."

    I phoned again and again got the canned answers they always read from the screen, but this time, he added: it could take several months or could be never." That was very helpful advice. When I asked him HOW the terms, high competitive bids, relevancy of ads, terms and landing pages could possibly get poor ratings, he basically had no explanation other than a canned screen prompt answer.

    The next day, I moved it to another domain name, modified content to eliminate the possibility of duplicate content issues and even placed lower bids on the campaign. That was back the end of Feb. Since then, that campaign has remained all Great and OK Q scores.

    But what is even more hilarious, the campaign with the tanked quality scores continued to generate hundreds of daily click throughs, showed in the top 6 - 10 in many cases, and continued to produce a 300% ROI. To this day, the terms that were inactive for search show as high as top 6 - 10 and produce a solid ROI. The newer campaign is still showing great & ok scores, but in some cases, where keywords in the new campaign are bid higher than the tanked version, the ad for the tanked version actually shows in a higher position!!

    There is a lot of education to gain and pursue relative to Google ppc, but in addition to the pursuit of figuring them out, somtimes you just have to roll with the latest change, try things like above and figure it out. If you don't give up, you eventually find a solution! Had the same thing happen on a new campaign for another product we promote just two months ago. Did the domain thing again and again, one campaign has some ok, some great and some poor, while the other is all great and ok! One day down the road, I will personally meet with G and show them the duplicate campaigns, the difference in Q scores, search rank etc and see how they squiggle out of that one without a teleprompter!
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  16. #16
    Affiliate Manager Alan Hamilton's Avatar
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    Quote Originally Posted by Kevin
    pR0n!
    LMAO Kev.
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  17. #17
    Full Member Tech Evangelist's Avatar
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    Quote Originally Posted by Alan Hamilton
    I called G and spoke with a rep, then had it escalated to a specialist (a Google expression for being passed from one rep to another who is going to role play like s/he is more than a help desk rep). The rep could not explain how the ads, key terms and landing pages resulted in poor ratings because they were extremely highly relevant to each other. Had been for 6 years.
    This is a common problem with AdWords. I'm a certified member of their Advertising Professionals Program and I cannot get a straight answer from anyone when it comes to keywords that are hit with a Poor quality score, even when the keywords appear in the ad, are the main theme for the landing page and have a CTR in the 4% to 6% range.

    IMHO, it all comes down to the fact that Google's functions are all automated and have become so complex that no one can explain the anomalies.
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  18. #18
    Full Member KODea's Avatar
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    I don't think they really care about the small accounts anymore. I'm not a deep pocket advertiser, However, I've paid them well over 6 figures and pay anywhere from 2-3K per mo. I've noticed this year that no matter what I do I still end up paying more for less. I just got slapped big time yesterday (impressions down to almost nothing) so I increased by advertising budget into other areas. I'll just wait and see

  19. #19
    ABW Ambassador affninja's Avatar
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    Suddenly I'm back in business with AdWords. More clicks today than in the past 3 months combined. Everything had been deactivated by poor quality scores, but now seems to be running full steam again.

    Anybody else see a change of heart from G today?

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