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  1. #1
    Outsourced Program Manager ChrisMiquel's Avatar
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    How much commission per lead?
    I am building a lead generation site for a debt settlement company. What commission rate are affiliates looking to make per lead on this type of site?

    If this post should be in another forum please move it.

    Thanks,

    Chris

  2. #2
    Believe knight01's Avatar
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    Chris,
    That's going to vary wildly depending on several factors.

    Does the company require personal information or is it just name / number contact information?

    Is the company an established name brand or an upstart that consumers will not recognize and be less likely to trust?

    Will each lead be paid or will they be scrubbed against an existing database?

    Are there leaks a plenty on the page? Many sites like this try to monetize every visitor to improve roi for themselves which in turn reduces it for the affiliate.

    The best way to approach it is to determine the lifetime value of a client to the company. How many leads turn into clients and do the math from there.

    Working with 'free' lead gen programs where no credit card is required is different from what you did/do with Medgen. You'll need to stay vigilant against affiliates looking for an easy buck and you'll need to show the honest affiliate you're there to form a long term partnership with good tracking and fair, honest feedback on lead quality.
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  3. #3
    Outsourced Program Manager ChrisMiquel's Avatar
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    Does the company require personal information or is it just name / number contact information? and total unsecured debt is all that will be required.

    Is the company an established name brand or an upstart that consumers will not recognize and be less likely to trust? upstart company, but site will be secure, set up with an SSL certificate to enhance trust factor.

    Will each lead be paid or will they be scrubbed against an existing database? Not scrubbed against existing database, but will be checked to make sure lead is contactable to eliminate affiliate fraud.

    Are there leaks a plenty on the page? Many sites like this try to monetize every visitor to improve roi for themselves which in turn reduces it for the affiliate. Landing page strictly for debt settlement

    The best way to approach it is to determine the lifetime value of a client to the company. How many leads turn into clients and do the math from there.

    Working with 'free' lead gen programs where no credit card is required is different from what you did/do with Medgen. You'll need to stay vigilant against affiliates looking for an easy buck and you'll need to show the honest affiliate you're there to form a long term partnership with good tracking and fair, honest feedback on lead quality. - Yes, no credit card and I will review each affiliate who wants to sign up for the program, and closely monitor them. Is there a list of known affiliates to stay away from?

    Thanks,

    Chris

  4. #4
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    Payout should beat CreditSolutions and be in the $20's. Also would be nice to tell affiliates which states you're accepting leads from upfront.

  5. #5
    Believe knight01's Avatar
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    Quote Originally Posted by ChrisMiquel
    Yes, no credit card and I will review each affiliate who wants to sign up for the program, and closely monitor them. Is there a list of known affiliates to stay away from?

    Thanks,

    Chris
    If there is, it wouldn't be made public. Most likely just information passed within opms and managers. I doubt there would be anything formal as it would pose issues. There's a lot of 'gut feeling' in lead gen, on both the management and affiliate side.
    Someday starts today
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  6. #6
    ABW Ambassador jodyq's Avatar
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    Debt Repair is risky on your side so I would if I were in charge of the program would match the highest competitor and add a incentive.
    Then you could offer private offers to those who perform well and get good quality leads. because the majority of people who sign up for Debt repair will end up defaulting due to poor management skills. So that is my 2 cents!

  7. #7
    Outsourced Program Manager ChrisMiquel's Avatar
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    Thanks everyone for the info. This debt settlement company is very interested in generating their own leads for obvious reasons. They know that even if they purchase an exclusive lead from a lead company, that the lead isn't really exclusive and probably sold to a few other companies. So they would really like to generate their own leads to improve the quality of their leads.

    Thanks,

    Chris

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