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September 22nd, 2008, 11:53 AM #1Exact Match and Physical Measurements
Most of the PPC I've run in the past hasn't taken into account dimensions of products. It just wasn't relevant to the brands or products I promoted, for the most part.
So in building exact match campaigns for some custom products we make here, I've noticed we get natural search for specific sizes, with a lot of the key terms featuring the " to represent inches.
Google doesn't allow " in a keyphrase bid. And the customers/searchers aren't typing out "inches".
So, does Google ignore the " in the search query when it decides what exact match ads it will show?
In other words, should I bid on [3 Round Product] since I can't bid on [3" Round Product]?
Thanks in advance.
September 22nd, 2008, 11:57 AM #2
- Join Date
- January 18th, 2005
- Nunya, Business
Would phrase match work in a situation like this? If you did "3 very specific product", that still should be pretty targetted. About 90%+ of my keywords are phrase match and are pretty super targetted and it's working out fine for me.
September 22nd, 2008, 12:03 PM #3
I'll be playing with some phrase match.
The challenge I have is that the main product we sell is a word that has about 10 meanings, and 4 of those meanings have significant web advertising presence, so exact match had been my best friend (I brought our CPC down significantly very quickly with it).
I'll have to see if phrase matching can show similar results.
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