Disclaimer lol: I am a newbie so let me know if I am asking an obvious question even though I did do some research.

I read through the feedfront newsletter and read an article about tracking in-store coupon sales. However, it didn't really specify if there was/was not a system like this in place.

So my question is:

1. Are in-store coupon sales trackable in anyway? Is there a company that does this? I read about a company called e-centives online but not sure if I totally understand what they are saying. If in-store coupon sales could be tracked, would the vendor have to have some type of specific software installed? Or is this all a dream and it has not come to pass yet?

Thanks in advance.