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  1. #1
    Newbie
    Join Date
    November 22nd, 2007
    Posts
    9
    Clicks do not equal visitors
    Hello all:
    I am struggling with the following PPC conundrum:

    For September 2008, my Adwords campaign summary shows that i got 300 clicks from a particular campaign, however, Google analytics shows that traffic from 'google/cpc' is only 26 visits for that month.

    It seems doubly strange, because there are also other active campaigns running that produced even more clicks that the one mentioned above.

    What am I missing here?

    Thanks, Kerry

  2. #2
    Moderator
    Join Date
    April 6th, 2006
    Posts
    2,689
    Is your PPC campaign for only one landing page..? I once forgot to place my analytics code on a second (active) landing page, which created some tracking discrepancies.

    Plus if you use Adwords for content, the source of those clicks will be listed under the referral sites (eg. about.com)

  3. #3
    Newbie
    Join Date
    November 22nd, 2007
    Posts
    9
    Clicks don't equal visitors
    Thanks for your help. I'll see if my code is properly installed.

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