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October 20th, 2008, 12:36 PM #1Vclk 8-k 10/16/08On October 16, 2008, ValueClick, Inc. ("ValueClick" or "the Company") completed the divestiture of two non-core assets in order to focus on its core-competency of providing online marketing products and services. The divestitures are:
� The sale of its AdVault software suite of production, financial, and offline media planning and buying solutions for advertising agencies, to MediaBank, LLC. ValueClick retains the separate Mediaplex online advertising technology solutions business marketed under the MOJO brand, which is unrelated to the AdVault suite and a key part of the Company's core online marketing services portfolio.
� The sale of its inkjet e-commerce business to an undisclosed private buyer.
The aggregate gross proceeds from these divestitures of approximately $18 million and the related net gain will be recorded in the Company's fourth quarter 2008 results.Continued Success,
The secret of success is constancy of purpose ~ Disraeli
October 20th, 2008, 02:05 PM #2
- Join Date
- March 2nd, 2007
That is why VCLK is financially sound for now
A lot of cash
October 20th, 2008, 05:44 PM #3
just streamlining for the upcoming storm, just like auto manufactures should have dumped the SUVs when gas broke 2 bucks a gal. (reference to other thread http://forum.abestweb.com/showthread.php?t=111381 )
Thanks for pointing that out...I'm not sure i would have heard that anywhere else
October 20th, 2008, 11:41 PM #4
This is in line with our previous estimations that we would see cost cutting from VCLK/CJ. I think this shows their executives are thinking and acting fast. Good for them.
Here is the complete press release for the Mediaplex Systems (includes AdVault) acquisition:
So let me guess, $17,999,999 for Mediaplex Systems and $1 for the inkjet biz
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