Hello All,

I am ready to promote my first offer and I have a couple of questions that I can't figure out. I want to test an offer and I have a couple questions I'm hoping you guys can help me with.

I will be using PPC to my offers and I'm wondering is it important to seperate all of my keywords into seperate ad groups and run 2 ads for each keyword? I'm wondering if it's worth the time to do all that extra work or should I just throw all my keywords into one adgroup and see which keywords are converting then take the time to segment all of the keywords?

My other questions is pertaining to direct linking and Google. I know direct linking is a dying breed, particularly on Google. I also understand that you must only direct link with keywords where there are no competition promoting the same offer and keyword. Will I get slapped by Google running a direct linking campaign?

I am really excited to get my first campaign running. I really appreciate any advice!