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Thread: Guess where & how we got the "at" on buy.at!

  1. #1
    Affiliate Network Rep ayakobing's Avatar
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    Guess where & how we got the "at" on buy.at!
    When I first heard "buy.at", I asked my co-worker "what is [at]??? Where is that from??". Can anyone guess where and how we got the "at"?

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    .at is the country code for Austria I think.

  3. #3
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    that is correct.

  4. #4
    Believe knight01's Avatar
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    I presumed it was a marketing message. I thought the network started with the intent of being a mall type site, so reading as buy.at/shopname would make sense.
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    ABW Ambassador Jason Rubacky's Avatar
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    the dot com, dot net even the dot tv were already taken...
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    Ad Desk AM Gabe's Avatar
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    Legend has it, that the ".at" was used because there were a lot of available domains in Austria with English words. It was part of the link building structure for the company that buy.at was prior to becoming a great affiliate marketing network.

    Can anybody guess what that company was?

  7. #7
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    Is this part of the buy.at origin?

    http://buy.at/bthshop

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    Part of Perfiliate Technologies, owners of the buy.at site

  8. #8
    Ad Desk AM Gabe's Avatar
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    Julian,

    I believe the answer is no that is not part of our origin.

    However, you did touch on something interesting. I believe that, that particular site is one of charity sites.

    We have a program called Webshops in the UK, this program allows local communities, organizations, and even schools to apply for the program. If accepted they are given a shopping portal site where all of the proceeds made by people at that site go the charity, organization, community, or school of their choice.

    Good guess though.

  9. #9
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    I didn't think it made much sense as part of the actual origin of Buy.at

  10. #10
    Beachy Bill's Avatar
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    Nothing at all "wrong" with a country level domain such as Austria's dot-at. If it works, it works. My single most productive site has been using a Tonga (dot-to) extension for nearly six years.
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    Affiliate Network Rep ayakobing's Avatar
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    Quote Originally Posted by Bill
    Nothing at all "wrong" with a country level domain such as Austria's dot-at.
    That is true. I hear that ".cm" domain is doing well because people often typo ".com"

  12. #12
    Ad Desk AM Gabe's Avatar
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    Hello Everybody,

    The answer to the trivia question worth $1,000,000 in Monopoly money is.

    Q. What was buy.at as a company before it became an affiliate marketing network?

    A. Buy.at started as a domain redirecting company in the early 2000's, in Newcastle, England.

  13. #13
    ABW Ambassador
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    Everything that is great in the world comes from England

  14. #14
    Ad Desk AM Gabe's Avatar
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    Quite a bold statement.

    Julian are you from the UK?

  15. #15
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    Quote Originally Posted by AM Gabe
    Quite a bold statement.

    Julian are you from the UK?
    Yes I am. Of course everything that comes from America is also wonderful

  16. #16
    Ad Desk AM Gabe's Avatar
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    Where in England are you from?

    London is quite possibly my favorite city in the entire world, we also have offices there too.

    I am big Manchester United fan as well.

  17. #17
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    I am actually from a town quite near Manchester

  18. #18
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    Quote Originally Posted by AM Gabe
    Where in England are you from?

    London is quite possibly my favorite city in the entire world, we also have offices there too.

    I am big Manchester United fan as well.

    London is possibly the nicest and at the same time, the most awful city in the world. It is an amazing place full of diversity

  19. #19
    ABW Ambassador Boom or Bust's Avatar
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    Quote Originally Posted by Julian
    Yes I am. Of course everything that comes from America is also wonderful
    Well, America DID come from England, more or less...



    X

  20. #20
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    Quote Originally Posted by Ed Byerly
    Well, America DID come from England, more or less...
    That is why I feel so at home in New England. I guess the name says it all

  21. #21
    Affiliate Network Rep ayakobing's Avatar
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    I have never been to Europe, but I'd love to visit where buy.at was born someday.

  22. #22
    ABW Adviser Panel Dynamoo's Avatar
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    Indeed, buy.at has an impressive portfolio at .at names.

    It goes to show that it is still possible to create a good brand if you are creative enough! Del.icio.us springs to mind..
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

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    ABW Ambassador Amy Ely's Avatar
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    Hey guys!

    For those of you who are wondering about the full, official answer – the wait is over!

    What’s the origin of the buy.at name?
    As Gabe mentioned, long before "buy.at" became an official affiliate network, it was a redirection service known as rename.com (based around .at domains).

    This redirection service was used by Perfiliate Technologies - a company that supplied sites for charity and non-profit organizations (as Julian discovered). Perfiliate created each of these nonprofit sites using short links beginning with “www.buy.at/” and ending with the charity name, such as “http://www.buy.at/Norwichcity.”

    What’s with the .at?
    Perfiliate needed a series of URLs to create these charity sites, and the “buy.at/(charityname)” served as a call to action.

    Also, (as Rhea guessed correctly) the “.at” is an Austrian domain.
    Why did Perfiliate use Austrian domains? At the time there were many available domains in Austria with English words. (As Greg pointed out)

    Then what?
    Perfiliate Technologies rapidly expanded to provide affiliate marketing solutions for many of the leading names in the UK including AA, BT, Lloyds TSB, M&S, T-Mobile, Sky. In 2002, the company officially launched the buy.at affiliate network – which then expanded into the US and joined the Platform-A family in early 2008.


    -Amy

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