Web shoppers will shop a bit more online, but less at stores, studies show

The Conference Board/TNS survey found that 5% of online households plan to spend more than $500 at e-commerce sites this holiday season, up from 4% last year. At the same time, only 16% of those households plan to spend more than $500 in stores, down from 21% in the 2007 survey...

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... “Free shipping, exclusive online deals, coupons and discounts are among the incentives consumers will be expecting this season,” says Lynn Franco, director of The Conference Board Consumer Research Center. “Bargain hunting will remain the driving force behind online sales.”
Creating a sense of value for one's website[s] is the name of the game this holiday season