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  1. #1
    ABW Ambassador jodyq's Avatar
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    Several Merchants With .208 Day Cookie Duration!
    I have been promoting a advertiser from linkshare for some time, I have had plenty of clicks but 0 sales. So last night I went in and did a clean up and when I looked at the advertisers cookie length it was .280 LOL when i signed up I must have missed the . .... So they were yanked. Anyone know why a advertiser would have a .280 cookie life????
    moral of this story is not to miss the .'s.....
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  2. #2
    ABW Ambassador affninja's Avatar
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    Forgive the newbie question, but I'm familiar with cookie length expressed in "days". What unit is the .280 referring to? Does that mean the customer only has a few hours to buy before you won't get credit anymore?

  3. #3
    Beachy Bill's Avatar
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    Quote Originally Posted by affninja
    Forgive the newbie question, but I'm familiar with cookie length expressed in "days". What unit is the .280 referring to? Does that mean the customer only has a few hours to buy before you won't get credit anymore?
    That's right. It also shows how little some players care about their affiliates.
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  4. #4
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by affninja
    Forgive the newbie question, but I'm familiar with cookie length expressed in "days". What unit is the .280 referring to? Does that mean the customer only has a few hours to buy before you won't get credit anymore?
    It means that the cookie is good for .280 of one day.

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  5. #5
    ABW Ambassador meadowmufn's Avatar
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    Quote Originally Posted by affninja
    Forgive the newbie question, but I'm familiar with cookie length expressed in "days". What unit is the .280 referring to? Does that mean the customer only has a few hours to buy before you won't get credit anymore?
    Yeah, I think it works out to 6 or 7 hours.
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  6. #6
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    Quote Originally Posted by affninja
    Forgive the newbie question, but I'm familiar with cookie length expressed in "days". What unit is the .280 referring to? Does that mean the customer only has a few hours to buy before you won't get credit anymore?
    The customer has to buy something there and then. No coming back later to buy (if they do, you get nothing)

    In other words, the merchant just wants an affiliate to drive the traffic to their site. For no reward in most cases.

  7. #7
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Quote Originally Posted by affninja
    Forgive the newbie question, but I'm familiar with cookie length expressed in "days". What unit is the .280 referring to? Does that mean the customer only has a few hours to buy before you won't get credit anymore?
    It means 28% of a day, or 6.72 hours. It amounts to free advertising for the merchant.

    This thread is mis-named: This is NOT a funny story, it is possibly deception and certainly greed.

    And, jodyq, you really should name the merchant.
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  8. #8
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by Julian
    The customer has to buy something there and then. No coming back later to buy (if they do, you get nothing)
    Amazon is the same way.

    That's why it's so hard to make any money with Amazon.

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  9. #9
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    Why a funny story? Just another example of a merchant not giving a crap about their affiliates

  10. #10
    Moderator MichaelColey's Avatar
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    I think Amazon is actually 24 hours. They convert really well for me.
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  11. #11
    ABW Ambassador affninja's Avatar
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    You're right, that's not a funny store. Especially with data to suggest that customers may visit the store 3-4 times before purchasing. Unless they do it all within 6.72 hrs you're screwed. Eager to hear who the merchant is.

  12. #12
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    What's funny about this? Dumb title to a serious and not unprecedented issue.

  13. #13
    ABW Ambassador jodyq's Avatar
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    I put the title as that because I think it was funny that I didn't catch it. the . for 4 months! I will edit with the name of the merchant! I just got back from the dr. and a little tipsy from the meds. I just went through the advertisers I expired last night for crummy cookies.
    The ones I removed last night
    Kayak.com with a .208
    Kayak UK with a .208 cookie
    Easy Comfort with a .208 Cookie
    Miles Kimball same .208 Cookie
    Walter Drake same .208 Cookie
    those 3 are all by Miles Kimball But the one I had clicks on were ProFlowers with .208 Cookie
    Other merchants I expired last night for this cookie
    Netflix w/ .958 Cookie
    US Search .167 cookie
    Terry's Village with a cookie of .167
    It was actually suprising as I was going through all the advertisers I self removed last night. Is the ones that have this low cookie rating are the ones that I don't make a dime off of. I think I earned .50 off of one the first month, but even big stores like Toys R Us have a .208 Cookie duration.

    Edit again. It is funny to me that i can be a jack and not pay attention to some thing so crutial. And The Cookie duration is .208 not .280 my typo.
    I was proactively supporting ProFlowers and lots of clicks and no bites. I got the itch last night to clean out, and when i looked at the cookie duration, i almost passed out. I was actually cussing at my computer for about a hour at 1am. So I did a entire clean out of the merchants that had any cookie duration under 1 day. Which were ALOT, ALot more than you would think.
    So i know that this may not seem funny, but now that I look at it because it is me and I have learned to laugh after the fact, that I in my stupidity kept a merchant for over 4 months with no sales, most likely due to that cookie duration, that when I signed up was my first day of affiliate marketing and did not know what a cookie was.
    I am going to go lay down now see you all later.
    Last edited by jodyq; November 17th, 2008 at 03:40 PM.
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  14. #14
    ABW Ambassador delsol's Avatar
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    Quote Originally Posted by MichaelColey
    I think Amazon is actually 24 hours. They convert really well for me.
    Same experience here. Amazon is in a league of it's own. That's why they can get away with what would be terrible conditions for most merchants.

  15. #15
    ABW Ambassador simcat's Avatar
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    A lot of affiliates think they have to have as many merchants on their sites as possible, (business model or whatever) so they 'partner' with these guys, who end up getting a free ride. It only encourages them.

    I'm sure I am guilty of having some too, I don't believe I have any you listed though.

    Merchants who have a decent cookie duration will often mention it on their 'affiliates' page. Those who don't- wont, and hope you overlook it when you sign up through the network.

  16. #16
    ABW Ambassador flamingoworld's Avatar
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    I don't think networks should allow less than one day.

  17. #17
    ABW Ambassador jodyq's Avatar
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    here is a list of merchants which have -1 day cookie life.......
    Radar Magazine .208
    As We Change .208
    nickelodeon(Nick Jr.) magazine Group .417
    Exposures .208
    Game Stop .958
    Toys R Us and babies r us .208 Canada Too
    Shop NBC .208
    Chemistry.com .958
    CCS .208
    My Twinn 0 days????? Yep that is what it says
    Thrifty Rent A car .958
    Sephora.com .167
    Chase(JP Morgan Chase & Co) .958 Edit on Chase There is no way anyone can get a cc or bank account in .958 days because of the USA Patriot act it requires verification so they are looking for free leads, that is probably how they got the money to buy WAMU. And I can almost guarantee with the payout they are offering $55-$65 per lead on approved application they are getting tons of free advertising
    Coldwater Creek .958
    Enterprise rent a car .958
    Lands' End Inc .167
    EBgames.com .958
    dELiA*s .208
    Wicks End (another 0 day cookie?)

    What is a 0 day cookie?????? No cookies?
    Last edited by jodyq; November 18th, 2008 at 12:52 AM.
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  18. #18
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    It means they only commission for the click session. No return period.

  19. #19
    ABW Ambassador jodyq's Avatar
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    Thank you for clarifying that.
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  20. #20
    ABW Ambassador kse's Avatar
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    Also

    Lands' End Inc Says .167 however they do not uses cookies only session ID so I would say they are commission for the click session. No return period as well.

  21. #21
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    It just makes no sense for most affiliates to promote these merchants. Stick to merchants with better terms.

  22. #22
    ABW Ambassador jodyq's Avatar
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    Yes I know! now! It just amazes me though big stores national chains, I don't even see why Linkshare would tolerate that.
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  23. #23
    ABW Ambassador
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    Quote Originally Posted by jodyq
    Yes I know! now! It just amazes me though big stores national chains, I don't even see why Linkshare would tolerate that.

    Perhaps you should read this thread to find out what Linkshare tolerates

    http://forum.abestweb.com/showthread.php?t=112872

  24. #24
    ABW Ambassador Vrindavan's Avatar
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    less than one day ? better set to zero then

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