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  1. #1
    Antisocial Media Expert ProWebAddict's Avatar
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    Why One Cause is Bad For The Affiliate Industry
    So Merchants, you have this affiliate (One Cause) that is really performing. You see your sales increasing and you are happy about the bottom line. But you are hearing chatter that there’s something unethical going on. However, you aren’t quite sure why you should care because you are taking money to the bank.

    As a merchant, why should I care how One Cause is bringing in sales?
    To put it simply, this toolbar affiliate is not only stealing sales from your other affiliates, but they are stealing sales from your own efforts as well.

    Visitor has One Cause installed--> Visitor goes to Affiliate A site--->Visitor clicks and to make purchase---> Toolbar redirects the link so the credit that should go to Affiliate A now goes to One Cause

    If that doesn’t raise your ethical bells then consider this

    Visitor has One Cause installed--->Visitor clicks on one of YOUR IN HOUSE PPC ads---> Toolbar redirects the link so not only do you pay for the PPC ad, but you pay commission to One Cause as well as any network fees.

    Let’s not forget about when a customer directly types in your URL.

    Does that sound like smart business?

    The Proof


    Haiko has put together these videos illustrating it, and Ladidah was kind enough to put this list in one place. I am adding some updates that Haiko posted.

    Direct access: overwrite affiliate cookie: flamingoworld
    http://www.abestweb.com/cam/overwrite1/overwrite1.html

    overwrite affiliate cookie: shopping-bargains.com
    http://www.abestweb.com/cam/overwrite3/overwrite3.html

    overwrite affiliate cookie: shogging.com
    http://www.abestweb.com/cam/shogging/shogging.html

    PPC by 1800 flowers: merchant adwords clicked, cookie stuffed
    1800 flowers ->
    http://www.abestweb.com/cam/1800flo...800flowers.html

    Serps by 1800 flowers:
    http://www.abestweb.com/cam/180011.16/180011.16.html

    merchant adwords clicked, cookie stuffed
    landsend -> http://www.abestweb.com/cam/landsend/landsend.html

    affiliate amazing-bargains.com and priceline
    http://www.abestweb.com//cam/priceline/priceline.html

    affiliate boomerssupply.com and EBAY
    http://www.abestweb.com/cam/ebay/ebay.html

    affiliate ppc campaign (couponmountain) and Walmart
    http://www.abestweb.com/cam/walmart/walmart.html

    Serps results to affiliate dealcatcher.com and JCPenney
    http://www.abestweb.com/cam/jcpenny/jcpenny.html

    Serps results to affiliate techbargains.com, XPbargains.com and Apple (cookied twice)
    http://www.abestweb.com/cam/apple/apple.html

    PPC by merchant Tigerdirect
    Serps through affiliate site to Tigerdirect
    http://www.abestweb.com/cam/tiger/tiger.html

    Serps results to affiliate mycoupons.com and Cartoon Networks
    http://www.abestweb.com/cam/cartoon/cartoon.html

    Serps result to affiliate retailmenot.com and Staples
    http://www.abestweb.com/cam/staples/staples.html

    Affiliate anycoupons.com and American Blinds Wallpaper
    http://www.abestweb.com/cam/ABW/ABW.html

    Affiliate anycoupons.com and Macy's
    http://www.abestweb.com/cam/macys/macys.html

    Affiliate keycode.com and Polo
    http://www.abestweb.com/cam/polo/polo.html

    Polo
    http://www.abestweb.com/cam/polo1128/polo1128.html

    Affiliate keycode.com and Peapod
    http://www.abestweb.com/cam/peapod/peapod.html

    Peapod 11/24
    http://www.abestweb.com//cam/peapod1124/peapod1124.html

    Peapod affiliate overwrite
    http://www.abestweb.com/cam/peapod1128/peapod1128.html

    PPC Bluefly
    http://www.abestweb.com/cam/bluefly/bluefly.html

    Affiliate spoofee.com and Dell
    overwriting CJ cookie?
    http://www.abestweb.com/cam/dell2/dell2.html

    Affiliate spoofee.com and circuit city
    http://www.abestweb.com/cam/circuit...ircuitcity.html

    Affiliate Serps ecoupons.com Travelocity
    http://www.abestweb.com/cam/travelo...ravelocity.html

    PPC FAO Schwarz
    http://www.abestweb.com/cam/FAO/FAO.html

    Affiliate Appscout and FAO Schwarz
    http://www.abestweb.com/cam/FAO2/FAO2.html

    PPC Blue Nile
    http://www.abestweb.com/cam/BlueNile/BlueNile.html

    Affiliate komonews and Orbitz
    http://www.abestweb.com/cam/BlueNile/BlueNile.html

    PPC Zazzle
    http://www.abestweb.com/cam/Zazzle/Zazzle.html

    PPC Snapfish
    http://www.abestweb.com/cam/snapfish/snapfish.html

    Direct type in to merchant Marriott
    http://www.abestweb.com/cam/marriot/marriot.html

    Serps results Omaha Steaks
    http://www.abestweb.com/cam/omaha/omaha.html

    Serps results for Perfume.com
    http://www.abestweb.com/cam/perfume/perfume.html

    Direct type in to merchant Frontgate
    http://www.abestweb.com/cam/frontgate/frontgate.html

    Direct type in to merchant Gap
    http://www.abestweb.com/cam/gap/gap.html

    Direct type in to Giftcertificate.com
    http://www.abestweb.com/cam/giftcer...rtificates.html

    Direct type in to merchant Toshibadirect.com
    http://www.abestweb.com/cam/toshiba/toshiba.html

    PPC to merchant HarryandDavid.com
    http://www.abestweb.com/cam/harryan...ryanddavid.html

    PPC to merchant Cabelas.com
    http://www.abestweb.com/cam/cabelas/cabelas.html

    Serps to Brookstone.com
    http://www.abestweb.com/cam/brookstone/brookstone.html

    Affiliate Shopzilla to Austad
    http://www.abestweb.com/cam/austads/austads.html

    PPC Brook Brothers
    Sponsored Links Brook Brothers
    http://www.abestweb.com/cam/brooks/brooks.html

    PPC Avon
    http://www.abestweb.com/cam/avon/avon.html

    PPC by Avon Affiliate
    http://www.abestweb.com/cam/avon2/avon2.html

    PPC by JCPenney
    PPC by BabiesRUs
    PPC by Walmart
    http://www.abestweb.com/cam/strollers/strollers.html

    Overwriting amazon with Piperlime
    http://www.abestweb.com/cam/piperlime/piperlime.html

    PPC Blockbuster
    http://www.abestweb.com/cam/blockbu...lockbuster.html

    PPC by A and E
    http://www.abestweb.com/cam/aande/aande.html

    Serps by QVC
    http://www.abestweb.com/cam/QVC/QVC.html

    PPC by Leapfrog
    http://www.abestweb.com/cam/leapfrog/leapfrog.html

    Holiday Inn
    http://www.abestweb.com/cam/HolidayInn/HolidayInn.html

    Affiliate alexcoupons.com and Baby Universe
    http://www.abestweb.com/cam/babyuni...byuniverse.html

    Affiliate flamingoworld and Plow and Hearth
    Serps by Plow and Hearth
    http://www.abestweb.com/cam/plow17/plow17.html

    Affiliate Biddingfortravel.com and Wynn Hotels
    http://www.abestweb.com/cam/wynn/wynn.html

    Affiliate SunshineRewards and Mrs Beasley
    http://www.abestweb.com/cam/mrsbeas...rsbeasleys.html

    PPC Hickory Farms
    http://www.abestweb.com/cam/hickory/hickory.html

    PPC LandsEnd
    http://www.abestweb.com/cam/landsend/landsend.html

    PPC Sephora
    http://www.abestweb.com/cam/sephora/sephora.html

    PPC MyTwinn
    http://www.abestweb.com/cam/mytwin/mytwin.html

    Affiliate TVtopten and Nutrasystem
    http://www.abestweb.com/cam/nutrasy...utrasystem.html

    PPC Office Depot
    http://www.abestweb.com/cam/officed...fficedepot.html

    Lampsplus
    http://www.abestweb.com/cam/lampsplus/lampsplus.html

    Affiliate slickdeals and Bloomingdales
    http://www.abestweb.com/cam/bloomies/bloomies.html

    Zazzle throug PPC, direct access 365gear
    http://www.abestweb.com/cam/zazle11.18/zazle11.18.html

    Jewelrytelevision.com through coupon site
    http://www.abestweb.com/cam/JTV/JTV.html

    Zazzle through Affiliate awesomewreckage
    http://www.abestweb.com/cam/vin/vin.html

    PPC to Affiliate to Buy.com links
    http://www.abestweb.com/cam/buy1120/buy1120.html

    Gap - Piperlime
    http://www.abestweb.com/cam/gap-pip...-piperlime.html

    Smartbargains
    http://www.abestweb.com/cam/SB1128/SB1128.html

    David Cookies
    http://www.abestweb.com/cam/FABU/FABU.html

    Walmart
    http://www.abestweb.com/cam/wallmar...llmart1128.html
    http://www.abestweb.com/cam/walmart...lmart21128.html
    http://www.abestweb.com/cam/wallmar...lmart31128.html
    http://www.abestweb.com/cam/wallmar...lmart41128.html

    Dicks 12/4 - http://www.abestweb.com/cam/dicks124/dicks124.html

    Eastbay 12/1 - http://www.abestweb.com/cam/eastbay121/eastbay121.html

    Eastbay 12/2 - http://www.abestweb.com/cam/eastbay122/eastbay122.html


    As a merchant, what can I do about it?

    The easiest thing is to drop the affiliate. You keep your program clean. You keep your affiliates happy. And you don’t have to worry about paying another party for sales that you would have already gotten.

    If you really want to stand up and make a difference then drop the Network you have your affiliate program on and choose to work with a more ethical one. Why would you work with a network that not only supports this behavior, but is also a part of the parent company who is responsible for this toolbar?

    This is a big deal! With a membership base of over 500,000, if you are working with One Cause, you will be effected.


    Done.

    Close this thread and point merchants to it. No chit chatting unless you want to edit this post because I made an error. This was written on the fly so if there are any errors or omissions I want it fixed.

  2. #2
    http and a telephoto
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    Thank you for taking the time to do this ProWebAddict. Closing the thread as you noted. Keep it clean here.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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