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December 4th, 2008, 06:32 PM #1Why One Cause is Bad For The Affiliate Industry
So Merchants, you have this affiliate (One Cause) that is really performing. You see your sales increasing and you are happy about the bottom line. But you are hearing chatter that there’s something unethical going on. However, you aren’t quite sure why you should care because you are taking money to the bank.
As a merchant, why should I care how One Cause is bringing in sales?
To put it simply, this toolbar affiliate is not only stealing sales from your other affiliates, but they are stealing sales from your own efforts as well.
Visitor has One Cause installed--> Visitor goes to Affiliate A site--->Visitor clicks and to make purchase---> Toolbar redirects the link so the credit that should go to Affiliate A now goes to One Cause
If that doesn’t raise your ethical bells then consider this
Visitor has One Cause installed--->Visitor clicks on one of YOUR IN HOUSE PPC ads---> Toolbar redirects the link so not only do you pay for the PPC ad, but you pay commission to One Cause as well as any network fees.
Let’s not forget about when a customer directly types in your URL.
Does that sound like smart business?
Haiko has put together these videos illustrating it, and Ladidah was kind enough to put this list in one place. I am adding some updates that Haiko posted.
Direct access: overwrite affiliate cookie: flamingoworld
overwrite affiliate cookie: shopping-bargains.com
overwrite affiliate cookie: shogging.com
PPC by 1800 flowers: merchant adwords clicked, cookie stuffed
1800 flowers ->
Serps by 1800 flowers:
merchant adwords clicked, cookie stuffed
landsend -> http://www.abestweb.com/cam/landsend/landsend.html
affiliate amazing-bargains.com and priceline
affiliate boomerssupply.com and EBAY
affiliate ppc campaign (couponmountain) and Walmart
Serps results to affiliate dealcatcher.com and JCPenney
Serps results to affiliate techbargains.com, XPbargains.com and Apple (cookied twice)
PPC by merchant Tigerdirect
Serps through affiliate site to Tigerdirect
Serps results to affiliate mycoupons.com and Cartoon Networks
Serps result to affiliate retailmenot.com and Staples
Affiliate anycoupons.com and American Blinds Wallpaper
Affiliate anycoupons.com and Macy's
Affiliate keycode.com and Polo
Affiliate keycode.com and Peapod
Peapod affiliate overwrite
Affiliate spoofee.com and Dell
overwriting CJ cookie?
Affiliate spoofee.com and circuit city
Affiliate Serps ecoupons.com Travelocity
PPC FAO Schwarz
Affiliate Appscout and FAO Schwarz
PPC Blue Nile
Affiliate komonews and Orbitz
Direct type in to merchant Marriott
Serps results Omaha Steaks
Serps results for Perfume.com
Direct type in to merchant Frontgate
Direct type in to merchant Gap
Direct type in to Giftcertificate.com
Direct type in to merchant Toshibadirect.com
PPC to merchant HarryandDavid.com
PPC to merchant Cabelas.com
Serps to Brookstone.com
Affiliate Shopzilla to Austad
PPC Brook Brothers
Sponsored Links Brook Brothers
PPC by Avon Affiliate
PPC by JCPenney
PPC by BabiesRUs
PPC by Walmart
Overwriting amazon with Piperlime
PPC by A and E
Serps by QVC
PPC by Leapfrog
Affiliate alexcoupons.com and Baby Universe
Affiliate flamingoworld and Plow and Hearth
Serps by Plow and Hearth
Affiliate Biddingfortravel.com and Wynn Hotels
Affiliate SunshineRewards and Mrs Beasley
PPC Hickory Farms
Affiliate TVtopten and Nutrasystem
PPC Office Depot
Affiliate slickdeals and Bloomingdales
Zazzle throug PPC, direct access 365gear
Jewelrytelevision.com through coupon site
Zazzle through Affiliate awesomewreckage
PPC to Affiliate to Buy.com links
Gap - Piperlime
Dicks 12/4 - http://www.abestweb.com/cam/dicks124/dicks124.html
Eastbay 12/1 - http://www.abestweb.com/cam/eastbay121/eastbay121.html
Eastbay 12/2 - http://www.abestweb.com/cam/eastbay122/eastbay122.html
As a merchant, what can I do about it?
The easiest thing is to drop the affiliate. You keep your program clean. You keep your affiliates happy. And you don’t have to worry about paying another party for sales that you would have already gotten.
If you really want to stand up and make a difference then drop the Network you have your affiliate program on and choose to work with a more ethical one. Why would you work with a network that not only supports this behavior, but is also a part of the parent company who is responsible for this toolbar?
This is a big deal! With a membership base of over 500,000, if you are working with One Cause, you will be effected.
Close this thread and point merchants to it. No chit chatting unless you want to edit this post because I made an error. This was written on the fly so if there are any errors or omissions I want it fixed.
December 4th, 2008, 08:14 PM #2
- Join Date
- January 18th, 2005
Thank you for taking the time to do this ProWebAddict. Closing the thread as you noted. Keep it clean here.Deborah Carney
TeamLoxly.com BookGoodies.com ABCsPlus.com