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  1. #1
    15 years and counting
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    Thumbs up The State of Affiliate Marketing with Haiko De Poel
    We're always astonished to discover that many new ABW members have no idea of what is ParasiteWare. It's the right time to learn. Take a seat, grab a cup of coffee and listen to the whole story. From ABW early days to OneCause toolbar and the New York tax issue.
    Good overview of the State of Affiliate Marketing by Haiko answering Andrew Wee's questions. It's not a 5 minutes Podcast, more like a 1 hour lesson on ethics. Haiko describes in details how these crooked networks are stealing our commissions.
    Bravo Haiko, Great Job, we can feel your impetuous, your passion for what Affiliate Marketing should be. Great Holiday gift for all of us. Thanks Andrew for the Podcast.
    The State of Affiliate Marketing By Haiko de Poel. An Andrew Wee PodCast

  2. #2
    ABW Ambassador
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    Imagine how it would be without abestweb and Haiko.

    Great job Haiko

  3. #3
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Quote Originally Posted by Julian
    Imagine how it would be without abestweb and Haiko.

    Great job Haiko
    Informative discussions here on BHOs, and other forms of cookie stuffing, just paint the industry as tainted. BHO's enable defrauding merchants and stealing commissions from first referrer affiliates. Other fully automated commission poachers actally get network and merchant blessings to plant cookies right inside the shopping cart checkout process. Goodbye return day cookie
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  4. #4
    ABW Ambassador VampireSkunk's Avatar
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    Great podcast. Thanks, Haiko and Andrew.

  5. #5
    Moderator leeann's Avatar
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    Excellent.
    leeann


    Shoppers determine what has value and they like coupons. Stop manipulating who set the cookie just because you do not like coupon and promotional sites.

  6. #6
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    Seriously, I suggest you all run down to your local library to get this book. Then read it. You will then REALLY understand what is happening in the world today.

    It's called 'Supercapitalism,' by Robert Reich.

    And yeah, I know he is a bleeding heart liberal ... but for real this book is not just another rant about how corporations are shafting everyone in the world.

    In fact, he paints a picture of reality that will probably frost both liberals and conservatives combined - like 'ice age' type frost.

    The parts about spin and such are simply too important not to know about.
    It applies to AM and just about every other thing you want to think about.

    Read it. You will be amazed you never thought about these things that really matter in your life.

  7. #7
    Antisocial Media Expert ProWebAddict's Avatar
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    Good show, easy listen.

    Good job Haiko and Andrew.

  8. #8
    ABW Ambassador 2busy's Avatar
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    Thank you, time well spent!

  9. #9
    http and a telephoto
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    I enjoyed this podcast very much, every network, affiliate manager, merchant and opm should listen to it AT LEAST once. It didn't feel like it was an hour and the information is *priceless*.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  10. #10
    http and a telephoto
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    Mike, did you listen to the podcast? Please do, then comment.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  11. #11
    Outsourced Program Manager
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    What surprises, and disappoints, me is the overwhelming number of retailers that do not understand. They do not understand the money they waste paying bogus commissions that they could be paying good affiliates. At the same time they lay off good employees whose jobs they could save, especially in these difficult times. And worse yet, they negatively impact consumers' Internet experiences. After 10 years of managing programs I thought this would be common knowledge.

  12. #12
    ABW Ambassador Bob Lawrence's Avatar
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    I couldn't agree with you more.
    Quote Originally Posted by loxly
    the information is *priceless*.
    Where's the Great Life of Affiliate Marketing Hiding?

  13. #13
    ABW Ambassador Lanadili's Avatar
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    Just got through listening to the podcast, and I couldn't agree more with everything you said Haiko. Very well done.

  14. #14
    Full Member drumminlogan's Avatar
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    Thanks Haiko. Very interesting podcast indeed.
    Logan Thompson
    My Blog | Follow Me on Twitter

  15. #15
    ABW Ambassador purplebear's Avatar
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    Had listened to it while doin stuff over the weekend so listened to it again just now while doin stuff but think I got the whole hour listened to now. lol Agree with the others, definitely worth the time for anybody involved in this to listen to (or twice lol )
    Great interview Andrew and Haiko

  16. #16
    Affiliate Manager guinness618's Avatar
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    I agree strongly with JackMarketing.
    Retailers just don't get it.
    They don't care that affiliates steal from each other, just as long as the sales come.

    I admire Haiko's passion for wanting to clean up this industry. He's got quite a battle on his hands for years to come.

    I think it will also be important to educate consumers about the truth of affiliate marketing. The thing is now, customers don't really know or care where they get their discount as long as the coupon code is valid. This is evident in RMN success.

    Customers don't know or care how they get their cash back as long as their purchases are credited and rebate checks received. This is evident in a lot of cash-back sites.

    The media is clueless, or apathetic, or both, when it comes to what sites they choose to feature, mostly going for the slick, well-publicized site over the honest, hard-working affiliate site that plays by the rules.

    No one cared where their sneakers and clothes came from as long as they were cheap. That is until the child labor abuses where discovered and exposed.
    Dyan Carlson
    ["My religion is very simple. My religion is kindness."- The Dalai Lama

  17. #17
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    Quote Originally Posted by guinness618
    I agree strongly with JackMarketing.
    Retailers just don't get it.
    They don't care that affiliates steal from each other, just as long as the sales come.

    I admire Haiko's passion for wanting to clean up this industry. He's got quite a battle on his hands for years to come.

    I think it will also be important to educate consumers about the truth of affiliate marketing. The thing is now, customers don't really know or care where they get their discount as long as the coupon code is valid. This is evident in RMN success.

    Customers don't know or care how they get their cash back as long as their purchases are credited and rebate checks received. This is evident in a lot of cash-back sites.

    The media is clueless, or apathetic, or both, when it comes to what sites they choose to feature, mostly going for the slick, well-publicized site over the honest, hard-working affiliate site that plays by the rules.

    No one cared where their sneakers and clothes came from as long as they were cheap. That is until the child labor abuses where discovered and exposed.
    I like your comparison with child labor abuses. We're the modern slaves of affiliate marketing.
    Unfortunately, I think educating the customers about Affiliate Marketing is a lost cause. The customers don't care as long as they pay less and it's not really their problem. If the big retailers managing affiliate programs don't understand how it works, imagine the customers.
    I'm pretty confident, the 3 untrusted networks will have a major problem one day. You can't rob for ever your customers. Even Bernie Madoff was not able to do it.

  18. #18
    Affiliate Manager guinness618's Avatar
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    Haiko said that affiliates need to band together and not deal with merchants and networks that don't play by the rules.
    Unfortunately, with this much money at stake, there will always be someone waiting in line to take the places of those who try to fight the good fight.
    Dyan Carlson
    ["My religion is very simple. My religion is kindness."- The Dalai Lama

  19. #19
    ABW Ambassador sjangro's Avatar
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    Listened this morning.

    Well done Haiko. Your passion is endless.

  20. #20
    Advocate mellie's Avatar
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    Great podcast, should be required listening for all.
    Melanie
    President - Affiliate Advocacy 2008 ShareaSale Performance Industry Advocate Award, 2009 Affiliate Summit Pinnacle Award - Affiliate Advocate
    Affiliate Advocacy
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  21. #21
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    Quote Originally Posted by guinness618
    Haiko said that affiliates need to band together and not deal with merchants and networks that don't play by the rules.
    Unfortunately, with this much money at stake, there will always be someone waiting in line to take the places of those who try to fight the good fight.
    It's a mistake done by newbies. They focus their time and efforts on big brands and they wonder why affiliate marketing doesn't work for them. Between the parasites, the heavy competition, the tracking pbs and the special tricks pulled by merchants like BestBuy and their .25% commission or the 0 return day for eLuxury, it will be a miracle for them to make it. But, there's a constant flow of new affiliates who don't know better... and the networks are betting on it.

  22. #22
    ABW Ambassador Stephanie Lichtenstein's Avatar
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    Haiko thank you for being you! You rock
    @MicroSteph | Stephanie Lichtenstein
    President of Micro Media Marketing
    Outsourced Social Media Management
    Get Connected: LinkedIn | Twitter | Facebook | AIM: AffiliateLady | Skype: StephanieLichtenstein

  23. #23
    ShareASale President/CEO and ABW Veteran Brian - ShareASale's Avatar
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    Great stuff Haiko - thanks for doing this!
    Thanks,

    Brian Littleton
    President/CEO - ShareASale.com, Inc.

  24. #24
    ABW Ambassador Boom or Bust's Avatar
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    Well done comrade!



    X

  25. #25
    Comfortably Numb John Powell's Avatar
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    It really sums up the whole issue. Good job!


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