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  1. #1
    Join Date
    December 28th, 2008
    Lightbulb Your Advice? Got $20,000 to spend on Internet Marketing Campaign
    Hey everyone!

    I wanted to have your opinion and advice on how to spend $20,000 on an online marketing campaign for the company I work for.

    The company offers Canadian B2B (Business to Business) IT Solutions, Services and Hardware distribution.

    The target customers are IT Professionals for small businesses, medium sized organizations and large enterprises; that includes Government, Health and Education.

    I need to find the right websites and advertising services to create the marketing plan to advertise for the company's products, services and solutions and major events.

    Do you have any recommendations on how to spend that money online?

    Any idea for a creative internet marketing campaign targeted towards IT Professionals?

    Thank you for your help!

  2. #2
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Houston TX
    Here is my 2 cents:
    Do some research, get a kick a$$ white paper developed. Something that is of value and people can use + it falls in line with your company's services.

    Publish it.
    Use it to generate leads.

    Try to upsell once you have the leads.

    Hope you stick around and contribute

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