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  1. #1
    Just Lurking
    Join Date
    January 18th, 2005
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>PRESS RELEASE:

    Leading Search Marketing Agency Drives Relevant Traffic to Retail Sites and
    Web Analytics Market Leader Evaluates the Resulting Impact to Business

    CHICAGO, Dec. 10 (Search Engine Strategies 2003) /PRNewswire/ --
    Coremetrics(TM), the leading provider of web analytics solutions, and
    iCrossing, the full service search engine marketing agency, today announced a
    strategic alliance to provide seamless integration of search engine
    optimization and extensive ROI analysis in a single interface. The alliance
    provides the companies' clients measurable results in real time.
    The iCrossing service drives more targeted, relevant visitors to a retail
    Web site, and Coremetrics provides detailed analysis of resulting online
    customer and visitor behavior. The technical integration between Coremetrics
    and iCrossing enables joint clients to effortlessly measure detailed
    conversion and revenue results for all of iCrossing's search engine
    optimization campaigns.
    "The partnership between iCrossing and Coremetrics enables us to easily
    measure the revenue impact of our search engine marketing," said Feather
    Hickox, eCommerce manager for Restoration Hardware. "We are able to
    automatically track all of our iCrossing search engine initiatives in a single
    interface in the Coremetrics Marketing Management Center. This relationship
    ensures that we are driving qualified traffic to our Web site, increasing
    online sales and spending our marketing dollars effectively."
    "As an agency dedicated to providing clients real results from search
    engine marketing, we took a very long and hard look at what analytics firm
    would be a good partner for iCrossing, and for our clients," said Jeffrey
    Pruitt, president of iCrossing. "Coremetrics was a natural fit. Like
    iCrossing, Coremetrics keeps their clients for the long term, and we both
    already work with some of the best companies in retail and hospitality. In
    addition, we share a deep commitment to client-centric technology development
    and a results-orientated success model. The partnership just made sense, and
    we're excited about moving forward and the results we can deliver our
    iCrossing will embed all search engine marketing campaign placements of
    joint clients with Coremetrics technology to enable automatic tracking and
    measurement in Coremetrics' Marketing Management Center (MMC), the industry's
    first independent unified measurement solution that presents analysis of all
    marketing campaigns in a single, sortable interface. The alliance delivers a
    comprehensive solution for driving relevant traffic to a retailer's Web site,
    with a powerful tool to deploy, measure and optimize all search engine
    optimization initiatives.
    "In today's market, search engine optimization has proven to be a very
    successful means of driving traffic and increasing revenues," said John
    Squire, vice president of business development at Coremetrics. "Our
    partnership with iCrossing ensures that our joint customers can very easily
    measure and optimize for success in search engine optimization -- with no set-
    up or ongoing administration."

    About Coremetrics Marketing Management Center
    The Marketing Management Center (MMC) is the industry's first solution to
    auto-sense and seamlessly measure the performance of all keyword, banner,
    affiliate, portal, and email campaigns in a single, sortable interface that is
    organized according to a company's own hierarchy of marketing programs. The
    Marketing Management Center (MMC) enables comparison, optimization, and
    revenue-based pricing for all online marketing initiatives by providing easy
    access to accurate, unbiased performance metrics for thousands of simultaneous
    marketing programs.

    About iCrossing, Inc.
    The only full service search marketing agency, iCrossing pioneered Reverse
    Direct Marketing(TM), leveraging search engine optimization and paid search
    campaigns to deliver self-qualified visitors to a client's website.
    Only iCrossing develops and implements search technology solutions and
    campaigns completely in-house, from education and concept development to
    campaign execution and analysis. iCrossing's flexible processes, grounded in
    industry best practices, enable companies as diverse as FedEx, Accor North
    America, and Restoration Hardware to Connect, Communicate, and Close more
    business, generating quantifiable results.
    A top 25 Interactive Agency (Media Magazine, 2003), iCrossing is actively
    involved in the dynamic search marketing industry, serving on committees for
    the Interactive Advertising Bureau (IAB), the Association for Interactive
    Marketing (AIM), and SEMPO (Search Engine Marketing Professionals
    Organization) as well as speaking at industry events. iCrossing has offices in
    New York City and Scottsdale, AZ. For more information, visit or call 877-726-5123.

    About Coremetrics
    Coremetrics is the leading provider of web analytics solutions. The
    company's flagship product, Coremetrics Online Analytics 2004, is the
    industry's only Web analytics platform that captures and stores all customer
    and visitor clickstream activity to build LIVE (Lifetime Individual Visitor
    Experience) profiles that serve as the foundation for all successful e-
    business initiatives. With Coremetrics Online Analytics 2004, online
    marketers, IT managers, and e-commerce executives are able to attract and
    convert high value visitors, increase customer lifetime value, and create a
    multi-channel view of customer behavior. Recently named the sole Web Analytics
    market leader by Forrester Research, the company services over 180 unique
    brands online, including Bank of America, Columbia House, CompUSA, Eddie
    Bauer, HPshopping, Motorola, Neiman Marcus, Victoria's Secret, and Williams-
    Sonoma. Coremetrics is privately held with funding from Accel Partners and
    Highland Capital Partners, and is headquartered in Burlingame, California with
    offices in Austin, Texas and Portland, Oregon. To learn more about
    Coremetrics, visit or call 877-721-CORE.
    Coremetrics has strongly supported online privacy since its inception. To
    learn more, visit

    Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in
    this document are trademarks or registered trademarks of the manufacturers or
    marketers of the products with which the marks are associated.<HR></BLOCKQUOTE>I'm sure there is something someone isn't tell me about this!

    "A man is but the product of his thoughts. What he thinks, he becomes." -- Mahatma Gandhi

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Nunya, Business
    Why, its the end of affiliate marketing as we know it and i feel fine. For Heyder

    Have you been naughty or nice?

  3. #3
    ABW Ambassador buy_online's Avatar
    Join Date
    January 18th, 2005
    Richmond, VA
    Why is it Evil?


    You might just be a Redneck if - Birds are attracted to your beard...

  4. #4
    Just Lurking
    Join Date
    January 18th, 2005
    It a reference to a previous Mike post. the duck.

    TrustNo1: Thanks I can't get that REM song out of my head now!

    "A man is but the product of his thoughts. What he thinks, he becomes." -- Mahatma Gandhi

  5. #5
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    St Clair Shores MI.
    Question for the day. Why is Google a fee paying client of Coremetrics? My take is to augement their legal department to identify sources of a ton of lawsuits being filed on them....

    As a provider of space for advertisements, please note that Google is not in a position to arbitrate trademark disputes between the advertisers and trademark owners. As stated in our Terms and Conditions, the advertisers themselves are responsible for the keywords and ad text that they choose to use. Accordingly, we encourage trademark owners to resolve their disputes directly with the advertisers, particularly because the advertisers may have similar advertisements on other sites.

    As a courtesy to trademark owners, however, we are willing to perform a limited investigation of reasonable complaints. When we receive a complaint from a trademark owner, our review is limited to ensuring that the advertisements at issue are not using the trademarked term as a keyword trigger. If they are, we disable those keywords from the ad campaign. Please note that any such investigation will only affect ads served on or by Google.

    Furthermore, please be aware that we do not take any action in situations where an advertisement is being triggered by non-trademarked terms even though the search query contains a trademarked term. This stems from the fact that Google allows advertisers to use a broad matching system to target their ads. For example, if an advertiser has selected the keyword shoes, that advertiser's ad will appear when a user enters the word "shoes" as a search query, regardless of other search terms that may be used. So, the ad would show if the user entered any of the following search queries: "tennis shoes," "red shoes," or "Nike shoes." This system eliminates the need for the advertiser to specify individually the many different search query combinations that are relevant to their ad.

    If you are a trademark owner (or represent a trademark owner) and have an objection to an advertiser's use of your trademark as a keyword or in ad text that is consistent with the foregoing, please provide the following information in a signed letter on company stationary:
    Name of Company
    Contact information (including email address)
    List of trademark(s) at issue and the country/countries in which it is registered
    The identity of the advertisement(s) at issue (via the URL stated on the bottom line of the ad)
    Are you concerned with:
    the advertisement's content, or
    the keywords that trigger the advertisement, or
    If your site has an affiliate program, are affiliates permitted to use the trademark as a keyword or in the advertisement's content?
    Include the following statement: "I have a good faith belief that use of the trademarks described above with the advertisements described above is not authorized by the trademark owner or its agent, nor is such use otherwise permissible under law."
    Include the following statement: "I represent that the information in this notification is true and correct and that I am authorized to act on behalf of the trademark owner."
    Your signature.
    Please send this written communication with the above information to the following address:
    Google, Inc.
    Attn: Google AdWords, Trademark Complaints
    2400 Bayshore Parkway
    Mountain View, CA 94043

    Or via fax to: 650-618-1499
    Attn: Google Trademark Complaints
    Please Note: The foregoing procedure applies only to the use of trademarks in advertisements, which are clearly marked as sponsored links on our results pages. We do not take action on objections to the use of trademarks in sites that appear in our search results, i.e., the left-side of a results page. For any such objections, please contact the site owner directly.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  6. #6
    Just Lurking
    Join Date
    January 18th, 2005
    I can't find any connection between Coremetrics and Google. Where you getting this from? Charlie learn how to talk?

    "A man is but the product of his thoughts. What he thinks, he becomes." -- Mahatma Gandhi

  7. #7
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    St Clair Shores MI.
    Google is listed as a Coremetrics customer and technology partner.

    Mike & Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  8. #8
    ABW Founder Haiko de Poel, Jr.'s Avatar
    Join Date
    January 18th, 2005
    New York
    Please read

    <font size="2" face="Verdana">Haiko

    The secret of success is constancy of purpose. ~ Disraeli

  9. #9
    Just Lurking
    Join Date
    January 18th, 2005
    Mike: listed where? Besides ABW. Because I don't see it on there Coremetrics site any where. I don't see a connection anywhere, I searched for a half hour, nothing.

    Haiko: Who's Pixel? My trust is not high for someone with one post. No offense Pixel.

    "A man is but the product of his thoughts. What he thinks, he becomes." -- Mahatma Gandhi

  10. #10
    Just Lurking
    Join Date
    January 18th, 2005
    I give up I still don't see a connection between Google and Coremetrics.

    "A man is but the product of his thoughts. What he thinks, he becomes." -- Mahatma Gandhi

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