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  1. #1
    Newbie
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    January 16th, 2009
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    Recession = Increase or Decrease in Revenue
    Hi

    Since January I have noticed a surge in sales revenue, but because of the weakness of the £ a decrease in profit .

    So I was wondering since the changes in the global economy, do you feel you are making more or less money?

    Aamir

  2. #2
    Beachy Bill's Avatar
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    November 20th, 2005
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    Good January - more money.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  3. #3
    Affiliate Manager Alan Hamilton's Avatar
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    March 13th, 2006
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    In personal / no stroking discussions with affiliates, everyone's sales have decreased since the downturn started last fall, that's the reality of consumer spending for now. Of course, if you can somehow tie into the bailout business, sales could skyrocket!! What about writing an ebook, say like: "1,001 bailout programs; lining your pockets with gold" Ka - Ching - woot!
    Join the Spicy Aprons Affiliate program on ShareASale Visit us on Facebook www.facebook.com/spicyaprons Follow us on Twitter @Spicyaprons

  4. #4
    Moderator leeann's Avatar
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    January 18th, 2005
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    Decrease.
    leeann


    Shoppers determine what has value and they like coupons. Stop manipulating who set the cookie just because you do not like coupon and promotional sites.

  5. #5
    Newbie
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    January 17th, 2005
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    1,537
    Up for Ebay ... down for everything else. Toolbars and merchants dropping like flies are not helping.

    One other thing, I am getting spammed to death by merchants offering higher commissions, more bonuses and such - which should help but then you go to their sites to look around and reality sets in - toolbar city, they are partnered up with every parasite on the planet. They can't understand the percentage doesn't matter if there are NO sales.

    It also seems that TRAFFIC for most merchants is WAY down probably due to people not actively shopping, affiliates biting the dust, PPC spends lowered or cancelled altogether. This traffic drop means most merchants are competing in a small ocean.

    In the last week, I have had inquires from merchants about doing PPC on my site. Their big problem seems they can't get traffic in scale from paying PPC in Google for a price that nets a profit on a consistent basis or their
    traffic is so compromised they can't support their CPM advertiser at the rates they want to charge. An interesting development to say the least.

    As Dickens says: It's the best of times. It's the worst of times. As Mother Nature always says: "You have 3 choices - adapt, move or die."

  6. #6
    ABW Ambassador ladidah's Avatar
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    October 15th, 2007
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    Number of sales are up, but the amount spent per sale is down. They are only putting minimal items in their shopping carts whereas before they added the "extras".

  7. #7
    ABW Ambassador affninja's Avatar
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    December 11th, 2005
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    Nor-Cal
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    January was down vs. December, but well up vs. January of last year. Expecting similar results in Feb.

  8. #8
    ...and a Pirate's heart. Convergence's Avatar
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    June 24th, 2005
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    Increase...
    Salty kisses, Sandy toes, and a Pirate's heart...

  9. #9
    Full Member OICUAM2's Avatar
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    May 18th, 2006
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    It is down overall, but must be viewed market by market.

    Something like travel is down, but coupons are up.

    Retail is down, but making money online programs and job search sites are probably seing more traffic.

  10. #10
    Merchant & ABW Ambassador
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    May 31st, 2006
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    Houston TX
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    We are doing pretty well as a company and we are seeing a healthy growth our affiliate program. Saw a 30% growth in Jan

  11. #11
    Moderator
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    April 6th, 2006
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    Increase in revenue, record quarter.

    My strategy has been to improve market share because..

    1% of $100 = 2% of $50

  12. #12
    ABW Ambassador 2busy's Avatar
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    January 17th, 2005
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    Another thing that can cause a surge in sales revenue, but a decrease in profit is if your affiliates are using toolbars to force a commission on your own generic and PPC traffic.

  13. #13
    Newbie
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    January 16th, 2009
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    Is there a way to track if an affiliate is pushing out toolbars?

  14. #14
    ABW Ambassador Paul_Ward's Avatar
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    January 18th, 2005
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    Cambridgeshire, England
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    Dec and Jan very similar to last year.

    I agree with sales volume up and average transaction size down in some niches but not others.

    Not sure what you mean about weak £ being a decrease in profit? A $10 commish would give me £5 ish last year, this year, the same sale is giving me about £6.70.

    The trick is to diversify as far as you are able, so your income is not tied to one particular market (geographical or selling niche) or time of the year.

  15. #15
    ABW Ambassador 2busy's Avatar
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    January 17th, 2005
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    Is there a way to track if an affiliate is pushing out toolbars?
    You could check the Parasites forum to see the merchants listed for the toolbars. If you're a merchant and you appear on that list you are partnered with at least one parasite.
    I don't know about CJ and Linkshare but in SAS the merchant has tools to check their affiliates sites and referers if they wish to manage their program. Too many merchants (not saying that's you!) seem to think that the networks manage their program for them. Wrong. Unless you have special arrangements for management of your program in-house or OPM, it's run by the affiliates - by default.

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