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  1. #1
    Full Member
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    January 18th, 2005
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    347
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Thousands of Dutch residents have been rummaging through their dustbins in a diamond rush after a jeweller's anniversary mail-shot was largely ignored as junk mail.

    Jeweller Johan de Boer in the eastern Dutch town of Apeldoorn, sent real and fake diamonds to 4,000 of his clients - telling them they could keep the real ones.

    It cost him 48,000 euros (£34,000) to send out 200 envelopes containing a small diamond - the rest with zirconia - a cheap diamond look-alike used in costume jewellery.

    The letters asked the clients to bring the stone into the shop - if it was a real diamond, they could keep it.

    Only 35 people turned up. After calling some of his clients, Mr De Boer realised most had thrown the envelopes away without even opening them.<HR></BLOCKQUOTE>
    http://news.bbc.co.uk/2/hi/europe/3341601.stm
    Nice one.

  2. #2
    Affiliate Manager
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    January 18th, 2005
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    691
    Oh maaaaan. I am opening all my junk mail now. If someone could figure out how to enclose real diamonds in ...riiiggght...

    Carolyn Tang
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