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  1. #1
    More Cheesier Than Ever Cheesehead's Avatar
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    Ought To Be A Law Against This
    Exit Popups with misleading options.

    You try to close the page, and then you get the darn operator wanting to chat with you to offer a deal. You want to close this popup, but when you click YES, they interpret that as NO and/or vice-versa. At which point a fear sets in that some garbage is probably starting to download onto your computer as they stall you with the confusing options.

    Bad marketing in my book. Do these things actually work?
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  2. #2
    Analytics Dude Kevin's Avatar
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    To me, it's just like e-mail marketing. If the customer isn't interested, there isn't much point in reaching out to them. However, I have no math to show on how well the exit pop-ups work.
    Kevin Webster
    twitter: levelanalytics

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  3. #3
    ABW Ambassador jodyq's Avatar
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    I hate those chat option boxes at closing, sometimes i will sit there and type
    lsjdfoiwuerojsflkjs;akljdofu
    sfj;jdsfoiwuerfokwnflknlsjd
    and it will say I am sorry i didn't understand, and then give me a discount?
    it is robotic and annoying.
    Wear Short Sleeves!!! Support the right to bare arms!

  4. #4
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by Cheesehead
    Exit Popups with misleading options.

    Bad marketing in my book. Do these things actually work?
    Porn sites often use those gimmicks.
    [I was looking at the glamor lingerie, don't tell anyone ]
    ~Rhia7 -- Remember the 7
    Twitter me

  5. #5
    Moderator BurgerBoy's Avatar
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    Cool
    Quote Originally Posted by Rhia7
    Porn sites often use those gimmicks.
    [I was looking at the glamor lingerie, don't tell anyone ]
    LOL !

    They don't have glamor lingerie on men's porn sites for women.

  6. #6
    ABW Ambassador 2busy's Avatar
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    They don't have glamor lingerie on men's porn sites for women.
    Sounds like you know that..

  7. #7
    More Cheesier Than Ever Cheesehead's Avatar
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    Ironically, I saw it on a site promoting the teaching of etiquette!
    Bad manners if you ask me!
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  8. #8
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by 2busy
    Sounds like you know that..
    No.

    Rhia7 told me that.

  9. #9
    Affiliate Manager
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    I don't have hard data, and given the number of people willing to hand their credit card info to email spammers I can't speak with confidence about the intelligence of some out there, but I would like to believe that anything so obviously smacking of trickery and annoyance will not build the sort of trust that leads to conversion.
    Richard Gaskin
    Developer of WebMerge: Publish any data feed on any site
    http://www.fourthworld.com

  10. #10
    Full Member TerriFalcone's Avatar
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    It is worse than spam because it gives the impression that you are losing control of your computer. who would want to buy anything from someone who has made them feel that they were just threatened by the organization trying to make the sale?
    <a href="http://www.buzzymultimedia.com/afpr.html"><font color="#FF0000">Buzzy Multimedia Publishing Affiliate Program</font></a>--<a href="http://www.shareasale.com/shareasale.cfm?merchantID=13023"><font color="#FF0000">SAS Sign-Up</font></a>
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  11. #11
    Outsourced Program Manager TrishaLyn's Avatar
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    I agree I HATE those things. As a tip... if I see them on an affiliate site I deny the application. Pop ups are bad enough, those are downright sinister for the average Internet user who doesn't know any better. Keep in mind I usually see them on a site I'm going to deny anyway for other reasons... rarely do I see a site that I'm all for and about to approve and then that happens.

  12. #12
    Affiliate Network Rep ayakobing's Avatar
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    Quote Originally Posted by TrishaLyn
    I HATE those things.
    Trisha, "Hate" is a pretty strong word and I agree with you on this one. One word, Netiquette!!

  13. #13
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    Quote Originally Posted by Cheesehead
    Do these things actually work?
    This is the "intellichat" pop-up used by a number of clue-challenged second-rate merchants. I railed against these things in a discussion about LaptopsForLess and CellPhoneAccents last year (in this discussion thread and in this discussion thread).

    These tools create the APPEARANCE of success, almost entirely from customers who were exiting the site after seeing a coupon prompt, who were already exiting the web site to search for a coupon. Those customers use the coupon, and are treated as if they were "saved" or "rescued" or "recaptured" by the obnoxious chat-window. Of course, 10 other customers may have been so annoyed by the chat-window that they don't return to the site to complete the purchase they planned -- but that activity can't be measured.

    This is one of those cases where statistics absolutely can lie -- by measuring only the "successful outcomes" and excluding the "unsuccessful outcomes," the statistics show an overwhelming success from the use of the fake-live-chat exit popup. This is the same way that merchants and networks justify allowing "parasites" into their networks -- superficial statistics make it appear that the parasitic affiliates are driving significant sales to the merchant, when in fact they are merely capturing credit for transactions which they had no role in bringing to the merchant, reducing the company's ROI and also alienating "real" affiliates, who shift to promoting competitors' products.

    I think a good way to look at the legitimacy or success of this technique is to ask, "Do any top-tier merchants use this tactic (or a similar tactic)?" It's an offshoot of "the standard question" in e-commerce site design, which is (or should be) "Why are we considering doing this differently than Amazon.com?" or "Why are we considering doing this differently than our most successful competitor?" Not that Amazon's design is perfect or suitable for all, but the question forces an important analysis. I've never found any top-tier e-commerce merchant using an exit-popup (nor a fake chat system), and I honestly believe that if it did increase profits, then at least one of the major firms would be using it. (That wouldn't make it right, but the absence of any major players doing this undermines the claims that it increases profits.)
    Last edited by markwelch; February 10th, 2009 at 05:19 PM.

  14. #14
    More Cheesier Than Ever Cheesehead's Avatar
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    Quote Originally Posted by TerriFalcone
    It is worse than spam because it gives the impression that you are losing control of your computer.
    That is exactly the feeling I get. I am being manipulated.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  15. #15
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    Come on guys, I can't believe you're even discussing this.

    Here's how it is.

    I have info on good authority about this (from email newsletters).
    These un-blockable exit pops/scripts are one of the main secrets to making GAZILLIONS of dollars each week.

    Of course, I myself would never use one.
    But while I'm not using it I'm keenly aware that the EXPERTS use them. That's why I only have my TENS of dollars while they have their GAZILLIONS.

    If only I had fewer scruples (and a completely different character and personality) then I could make gazillions of dollars just like they do.

    Also, that reminds me of another gripe about this business: contra what people say on this site, I have heard via these emails that anybody can make a huge fortune from affiliate marketing without having ANY knowledge, experience or common sense.

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