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  1. #1
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    February 11th, 2009
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    Why my affiliates don't convert?
    I have around 400 afiliates who signed up to my program but never returned a single click or sale.

    Why could this be:

    Is my website not appealing to covertion?
    The website content won't sell by itself?
    Low commission ( I offer from 25% up to %40)
    I am full of parasites?

    Thanks for your feedback

    Bonline

  2. #2
    Newbie
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    underperforming affiliates
    only way I could really help is buying see your product, landing page and/or know your offer. send me an email with the link and I'll see if I can help

  3. #3
    ABW Ambassador
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    Quote Originally Posted by BOnline
    I am full of parasites?
    Bonline
    Isn't that something you should know. You know who your affiliates are.

  4. #4
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    Are you running your program through your own software... have you tested the affiliate links..?

    If there are tracking issues, you need to resolve asap..

  5. #5
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    Parasites isn't the problem or you would be seeing plenty of unearned sales from them. Without seeing your website or having an idea what your product is, there is no way to really say. What affiliate tracking platform are you using? If you haven't even seen a click, it sounds like that might be the problem.

  6. #6
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    Thanks to all so far for your answers.

    to answer some of your questions

    I do use a in house plattform that is way tested, it works and tracks perfectly. Other affiliates are making big revenue.

    The reason I say I see no click or sales is because they don't post any banners or text link, so I think why bother to sign up and not to use pur banner or links?

    I do know who my affiliates are as everytime I approve an account I visit their website and see potential oportunities.. but still some are content related with my website and still nothing...

    FYI. my website is online sportr gaming related.

  7. #7
    ABW Ambassador meadowmufn's Avatar
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    Why don't you ask the affiliates why they haven't gotten active? Ask them if they need help or if there's something specific they need from you to get started.
    -Don't criticize anyone til you've walked a mile in their shoes. Then when you do criticize them, you'll be a mile away and have their shoes.
    - Silence is golden. Duct Tape is silver.

  8. #8
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    You said your affiliates don't convert or send you clicks. Then you said you have affiliates that converts really well.

    I think what your question shd ve been is "Why I have inactive affiliates"?

  9. #9
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    Yeah, I guess you have a valid point there.

  10. #10
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    "FYI. my website is online sportr gaming related"

    You mean a gambling site?

  11. #11
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    400 isn't a big number. Every pgms has inactive affiliates. Develop a relationship with your affiliates. Push them, give them carrots(incentives), ask them what they need to get active and recruit more.

  12. #12
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    I would consider inactive any affiliate who for a long or short period of time were active and then they stop generating becoming inactive.

    Again, they sign up and everything. On the welcome email I even attach a tutorial on how to use my platform to create campaings and upload banners.

  13. #13
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    Recruiting more is what I want however I also consider those affiliates important too.

    Yes, my website is sports gambling related.

    Knowing the industry I am, I know these guys can make a lot of $$.

    I am not trying to be sellfish, and again, I consider the commission structure is pretty good.

    Again, thank you all for all the feedback

  14. #14
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    I guess one of the questions I have lately is... without ofending anyone are there any "not so good affilaites"?

    Am I accepting the wrong affiliates?
    From a "traffic" point of view I'd consider to approve as many accounts as possible. The more exposure the better but OTOH should I stick to those inactive and potential affiliates whose website content is related to my industry?

    what do you guys think?

  15. #15
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    you run a gambling site.

    not sure this is the forum for you

  16. #16
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    You think?

    My apologies if this is not the right place.

    Can you point a rule page where gambling/casino sites AM can't discuss day to day situations?

  17. #17
    notary sojac Herb ԿԬ's Avatar
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    Lightbulb
    a few of those potential affiliates (not active yet) may be still in the process of coming up with a relevant domain name(s).

  18. #18
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    I have joined thousands of merchant programs, yet I have only ever been active with probably no more than 100.

    Lots of affiliates join to see what a merchant has to offer, then they just move on.

  19. #19
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    I would check out this section of the forum, Merchant Best Practices - http://forum.abestweb.com/forumdisplay.php?f=412

    Some threads and ideas on how to get your affiliates active.

  20. #20
    Affiliate Manager FDC's Avatar
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    Ya, also, many may not even be promoting your product or get really low traffic. It's similar to the 80/20 rule. 20 percent of your affiliates do 80% of the sales.

  21. #21
    ABW Ambassador danay's Avatar
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    If you have affiliates who perform well and you also have many who are inactive, then you have your average affiliate program. Sometimes you can work to make them active by simply asking them if they need any assistance from you and working a bit one-on-one. Are you communicating with them regularly with newsletters or incentive announcements, etc?
    Danay @ LunaSolMedia.com
    Global Perfomance Marketing. Global Niche Markets = Opportunity!
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    I dwell in possibility. ~Emily Dickinson

  22. #22
    Affiliate Manager
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    I agree with Sam and Danay! We also have started a new affiliate program. Communication is key as well as offering carrots to entice.

  23. #23
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    I used to be on CJ, had more than 1,500 affiliates that didn't do anything. Most often you'll find 1% produce, 5% do okay, and the rest of your affiliates need regular "care and feeding." Get in touch with them, offer training, keep the program interesting while rewarding those who produce.

    Best,

    Justin
    [i]Always interested in great B2B affiliate programs that serve Sales and Marketing professionals. Private message if you have something.[/i]

  24. #24
    Affiliate Manager
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    Quote Originally Posted by hittjw
    I used to be on CJ, had more than 1,500 affiliates that didn't do anything. Most often you'll find 1% produce, 5% do okay, and the rest of your affiliates need regular "care and feeding." Get in touch with them, offer training, keep the program interesting while rewarding those who produce.

    Best,

    Justin
    I have found the same pattern with producing affiliates. I am curious to find out which network you switched to since you don't use CJ anymore. Thanks!

  25. #25
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    Red face
    Hello.

    Just to add my observation about affiliate programs in general:

    I've visited many affiliate links in various affiliate program software interfaces over the years, and for what the advertiser was offering, which may have been a highly valuable product for an affiliate to market, I've found the advertiser stopped short when it came to creating and offering the right graphic and/or text link to promote a given product effectively.

    It's like a good number of advertisers don't hang out in the right venues to see what people want or are willing to buy when presented with the right approach and of course, the right incentive to try or buy. It's like they have blinders on and are only looking at their product from their own perspective.

    I'm not saying this to be critical from a negative standpoint, I'm just trying to present my opinion without sugar-coating the issue so that there may be some advertisers who are able to step back from their product and try to improve their results as it would also help us affiliates to generate more income.

    Many times I've not asked to become an affiliate with an advertiser whose product I thought had 'marketing merit' because I felt I didn't have the proper 'tools' to work with.


    HTH

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