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  1. #1
    More Cheesier Than Ever Cheesehead's Avatar
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    Google Tracking Question
    When you set up Google Tracking (on a merchant site), your code goes on the order confirmation page which then sets a tracking cookie. My question is:

    Will the tracking tell you which key word resulted in the conversion?

    Have not set this up yet, but will soon for a friend with merchant site.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  2. #2
    Analytics Dude Kevin's Avatar
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    Are you talking about the AdWords tracking code or the Analytics tracking code?

    Sounds like adwords, and the answer is "maybe".

    If you are bidding on broad matches or phrase matches, it will tell you the keyphrase that triggered the ad, but not the exact search string.

    If you are bidding exact match only, then, yes, it will.
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  3. #3
    More Cheesier Than Ever Cheesehead's Avatar
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    Yeah, I am talking Adwords. Thanks for the answer.

    The search keywords resulting in the sale would be helpful. From there, one could dig through the site stats for more specifics.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  4. #4
    Analytics Dude Kevin's Avatar
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    What I end up doing is sorting my weblogs to filter just the POST events, and then look at those HTTP headers to pull out the exact search string. In your logs, Google Search Network PPC will always have "gclid" in the URI, so you can further filter from there.
    Kevin Webster
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  5. #5
    Newbie missi's Avatar
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    Quote Originally Posted by Cheesehead
    Yeah, I am talking Adwords. Thanks for the answer.

    The search keywords resulting in the sale would be helpful. From there, one could dig through the site stats for more specifics.

  6. #6
    Outsourced Program Manager DavidG-MV's Avatar
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    Quote Originally Posted by Kevin
    Are you talking about the AdWords tracking code or the Analytics tracking code?

    Sounds like adwords, and the answer is "maybe".

    If you are bidding on broad matches or phrase matches, it will tell you the keyphrase that triggered the ad, but not the exact search string.

    If you are bidding exact match only, then, yes, it will.

    Also...If you are using phrase or broad match you could run the "Search Query" Report in the AdWords reporting section and that will show you what keywords triggered the click and will also show you conversion data if you have Google Conversion code installed.
    David Green - [URL=http://www.morevisibility.com]MoreVisibility[/URL]
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  7. #7
    Analytics Dude Kevin's Avatar
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    Quote Originally Posted by DavidG-MV
    Also...If you are using phrase or broad match you could run the "Search Query" Report in the AdWords reporting section and that will show you what keywords triggered the click and will also show you conversion data if you have Google Conversion code installed.
    Some of them

    You also get the world famous: 391 Other Unique Phrases rows as well.

    And the gold mine is in those 391.
    Kevin Webster
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  8. #8
    Outsourced Program Manager DavidG-MV's Avatar
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    Yes very true...."Other Unique Phrases" - one of my worst enemies
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    [URL=http://www.morevisibility.com/seoblog/]Blogs[/URL] - [URL=http://forum.abestweb.com/forumdisplay.php?f=497]Support Forum[/URL] - [B][URL=http://www.shareasale.com/shareasale.cfm?merchantID=19856]New SAS Program - 1STOPlighting.com[/URL][/B]

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