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  1. #1
    2005 Linkshare Golden Link Award Winner  elalpo's Avatar
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    INTERSTING: rules for coupons/vouchers in UK networks
    I am not sure if this is the right place to discuss OR if it ever was discussed. Feel free to move this thread to the correct location.

    I have just noticed in Affiliate Window (UK network) a pretty cool paragraph:

    "The Internet Advertising Bureau (IAB) and its affiliate marketing council (AMC) have established a code of best practice for the use of online Voucher Codes. At a meeting of the main UK networks held on 5 November, agreement was reached on a set of key criteria which will make up the Code, with an ongoing commitment to tighten these as the industry grows.

    Networks signing up to Voucher Code best practice agree that they will jointly enforce the code of conduct by not working with affiliates who do not comply with the following:

    Using 'Click to Reveal' when there is no valid or current code present is not permitted of affiliate publishers including using 'Click to Reveal' to show any deals/offers/sales instead of vouchers.
    • Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
    • A valid code is defined as a code that has been legitimately issued by a merchant for use online. This code will have an activation date and where necessary a deactivation date.
    • Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes"

    I believe this is something many of us have been trying to achieve in US - in terms of Best Practices.

    What do you, guys, think about it?
    Has anyone heard of anything like that in US?

    Thanks!

    ---------

  2. #2
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    Definitely something I would like to see here in the US!

  3. #3
    Moderator MichaelColey's Avatar
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    I like it and would fully support something like that. Bad practices in the coupon affiliate space hurt the good coupon affiliates and the reputation of the coupon and affiliate industries as a whole.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
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  4. #4
    2005 Linkshare Golden Link Award Winner  elalpo's Avatar
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    I so agree with you, guys!

    So many times coupons sites have been "badmouthed". I am not sure if we have an organization like that in US. I know that few similar ones have been established.

    But in any case, what happened in UK, a large network (Affiliate Window, but there could be others) simply placed those as a rule in their terms. So every time you apply for any of the merchants - this considered as GENERAL rule for every affiliate. Then each company can also add extra rules, if they feel like it, like use of non-authorized coupons, etc.


  5. #5
    ABW Ambassador CCBerries's Avatar
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    would love to see this in the US based networks...

    there are so many areas (not just coupons) that the networks could clean up if they just sat down and agreed on what is going to be allowed (and followed up on it.. )

  6. #6
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    I think the Bristish are way ahead of us regarding how their networks treat their affiliates. I know CJ and LinkShare are trying to pollute Affiliate Marketing there but most networks have a no adware, no spyware, no toolbar policy.
    I agree about their "Click to Reveal" policy. It should not be allowed at all including all the other tricks to set a cookie.

  7. #7
    ABW Ambassador VampireSkunk's Avatar
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    Yes - slightly off topic - but note their clear no toolbar policy as well.

  8. #8
    Ad Desk AM Gabe's Avatar
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    Definitely wanted to throw my support behind this coupon code of ethics. I know how important coupon / voucher code affiliates are to the affiliate space.

    I also agree with Zeus, the British affiliate space in a lot ways seems to be light years ahead of us in not just how they treat affiliates but in the affiliate space in general.
    Gabe Goldstein | Ad Desk
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  9. #9
    http and a telephoto
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    I have something like that in my merchant's TOS's however I would love it to be network wide and widely accepted. I am going to review all my TOS's today and see if they would benefit from additional clarification using that text as an example.

    Thanks for posting this!
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  10. #10
    Affiliate Network Rep Ryan Gilbert's Avatar
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    Quote Originally Posted by Zeus
    I know CJ and LinkShare are trying to pollute Affiliate Marketing there but most networks have a no adware, no spyware, no toolbar policy.
    Actually, CJ UK and Linkshare UK are members of the council and are participating in enforcement of this code of conduct.

    Some of the best practices published: here
    Ryan Gilbert
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  11. #11
    15 years and counting
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    Quote Originally Posted by Ryan Gilbert
    Actually, CJ UK and Linkshare UK are members of the council and are participating in enforcement of this code of conduct.

    Some of the best practices published: here
    Thanks for the info. You mean they don't allow toolbars and other bad practices in UK. Interesting.

  12. #12
    2005 Linkshare Golden Link Award Winner  elalpo's Avatar
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    http://www.iabuk.net/en/1/affiliatemarketing.html - this is great!

    Since CJ and Linkshare are already a part of it - it should be easier for them to accept something similar in US!

    Do we have anything similar to www.iabuk.net OR can we develop something like that?

    You are right - UK is so ahead of us in Affiliate Marketing...


  13. #13
    ABW Ambassador VampireSkunk's Avatar
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    IAB's minimum membership fees are £1000 per annum

    I am highly sceptical of associations like that

    It does nothing for small affliliates

    CJ and Linkshare are US companies

    They in no way take any kind of lead from their UK branches

    I believe they put their names to codes of practice in order to appear to have ethics

  14. #14
    Affiliate Manager zooma230's Avatar
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    It would be great to see this implemented network-wide instead of merchants needing to include this in their individual T&Cs.
    [B]Jeff DeBo[/B] | Sr. Marketing Manager - Affiliate
    [URL=http://www.connectcommerce.com/secure/partner_app_alt.html?ccmid=K217424]ProFlowers[/URL] | [URL=http://www.connectcommerce.com/secure/partner_app_alt.html?ccmid=K302833]Personal Creations[/URL] | [URL=http://www.connectcommerce.com/secure/partner_app_alt.html?ccmid=K21765]RedEnvelope[/URL] | [URL=http://www.connectcommerce.com/secure/partner_app_alt.html?ccmid=K220460]Cherry Moon Farms[/URL] | [URL=http://www.connectcommerce.com/secure/partner_app_alt.html?ccmid=K220455]Shari's Berries[/URL]

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  15. #15
    ABW Ambassador Greg Rice's Avatar
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    Hats off to our friends across the pond. It's nice to see some ethics coming instead of the "everything is ok" mentality we seem to have here in the U.S. Let's hope this has some teeth to it and not a BS COC like we've seen before.
    Greg Rice Affiliate Program Management
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  16. #16
    Shimmy Shimmy Bang Bang shimmy's Avatar
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    The UK coupon sites were different than the US sites, where 99% of them use "Click To Reveal Coupon", even though there were no coupons. So, instead of just saying no more "Click To Reveal" they instead made a bunch of stupid rules like the ones you see above. Why in the world should I waste my time with this rule
    Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes"

  17. #17
    Affiliate Network Rep Ryan Gilbert's Avatar
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    Quote Originally Posted by Zeus
    Thanks for the info. You mean they don't allow toolbars and other bad practices in UK. Interesting.
    The council is still in its infancy (less than a year) so its to be expected that not everything is covered. I think they've done an outstanding job in a short space of time considering the busy jobs and schedules that the members have. NB: None of these IAB members are paid. They are just regular people from affiliate/merchant/agency companies that take time out of their normal job to convene regularly with the common purpose to improve the industry that they are proud to work in.

    Browser installs is also a relatively new issue in AM and that's only because the giants are endorsing it. I'm sure we'll see something from the AMC in due time.
    Ryan Gilbert
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