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February 28th, 2009, 01:12 AM #1
Does SSL really improve conversions?
- Join Date
- October 10th, 2006
For leadgen, not tangible retail or e-products.
For a site capturing loan modification/foreclosure leads, debt, and insurance leads does this really increase conversions? None of these ask for a social security number...the most personal thing that gets asked for a person's name and address.
Think buying an SSL cert would really increase conversions, and do surfers really care if it's Verisign?
February 28th, 2009, 11:55 AM #2
- Join Date
- May 31st, 2006
- Houston TX
Personally, I would say NO.
If you are into LedGEN, try the McAfee or something similiar to that.
Also if you do a lot in ledGEN, the BBB seal should have a much bigger punch than a SSL. Show something like a logo or seal by BBB, McAfee Secure, etc will help hands down
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