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  1. #1
    Join Date
    October 10th, 2006
    Does SSL really improve conversions?
    For leadgen, not tangible retail or e-products.

    For a site capturing loan modification/foreclosure leads, debt, and insurance leads does this really increase conversions? None of these ask for a social security number...the most personal thing that gets asked for a person's name and address.

    Think buying an SSL cert would really increase conversions, and do surfers really care if it's Verisign?

  2. #2
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Houston TX
    Personally, I would say NO.

    If you are into LedGEN, try the McAfee or something similiar to that.
    Also if you do a lot in ledGEN, the BBB seal should have a much bigger punch than a SSL. Show something like a logo or seal by BBB, McAfee Secure, etc will help hands down

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