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April 8th, 2009, 12:59 AM #1
April 8th, 2009, 01:50 AM #2
What exactly is the issue? I'd rather have a pop under that I quickly close than the annoying flash ads on their site .
April 8th, 2009, 01:57 AM #3
I'm not seeing any pop unders on that site. Using Firefox tho.
April 8th, 2009, 07:51 AM #4
April 8th, 2009, 09:32 AM #5
I see your point as well Joshua, but with all due respect, that mentality will be the death of affiliate rights - specifically accepting the lesser evil and general apathy. The demonstration by MLB to potentially derail any sales process on affiliate traffic is unacceptable, be it pop under, over or rude flash banner, as such affiliates should complain and act accordingly.
April 8th, 2009, 09:35 AM #6
Yup - a NetFlix Pop by casalemedia . com. Definitely bush league - such a shame - seems like much of pro sports is going the "money grabbing" route. It certainly cheapens the "professional" aspect.
April 8th, 2009, 10:52 AM #7Originally Posted by Haiko de Poel, Jr.
April 8th, 2009, 11:18 AM #8
It's casale obviously the people who go to the store ALSO go to the site - this way it looks like the store is "clean" and the site has a "harmless" pop under. Please don't assume MLB is poping a netflix ad for just a few pennies - that makes ZERO sense, right?
April 8th, 2009, 12:05 PM #9
Not sure what you're getting at, but all I'm saying is that a free site, monetized mainly by advertising (and not related to any affiliate traffic), has every right to popup ads.
April 8th, 2009, 12:46 PM #10
I hadn't even considered Haiko's line of thought when I made the post, but it's a valid one.
I was getting more at the fact that businesses should be focusing on what they really sell these days. Baseball needs to focus on marketing their product (as well as cleaning it up).
I think a Netflix pop-up is untargeted, and of little value to 99% of their visitors (at the moment they are there...) Why wouldn't they focus more on selling the Extra Innings baseball TV package, or team gear, or game tickets, etc.
Just can't get my head around their thought process.
April 8th, 2009, 04:48 PM #11
I wonder if the relation between netflix and mlb.com is that mlb.com sells mlb tv online? This creates a connection between watching tv/video online, with all online tv and movie sites? As small of a connection that that is!
But yes, you would think that the official MLB website would have a little more to promote more directly related to baseball.
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April 8th, 2009, 06:32 PM #12
Classic example of a LEAKY merchant. Football Fanatics probably out-performs these guys 100 to 1 although I wouldn't know since MLB wouldn't accept me into their program. LOL
I do well with Football Fanatics BTW - (I got the last laugh - YES!)Peace,
Loving Everyone's Child Creates Magic
April 8th, 2009, 09:35 PM #13Originally Posted by Rexanne
As for the ads being "untargeted", based on Quantcast demographic profiling, MLB.com and Netflix.com have pretty similar demographic breakouts. Netflix's target audience is well, anyone with a TV and a DVD player. MLB.com visitors most likely have a TV. Netflix has been advertising through popups for a few years now, and I'm sure they have data to back up the fact that it either directly drives sales, or increases branding to drive sales.
Originally Posted by Haiko de Poel, Jr.
I'll assume that I'm correct with my original assumption that MLB.com is running popups in exchange for a few $ CPM. It's the same reason they run annoying flash banner ads on the site - money. I can't think of any sinister motive here.
April 8th, 2009, 10:09 PM #14
Least we forget, Casale distributed the multitude of smilie, bho and driveby installer ads. But, sure I see it, same demographic a $3.00 CPM popunder, MLB made an extra $25K - a no brainer.
April 9th, 2009, 03:07 AM #15
Originally Posted by Haiko de Poel, Jr.
- Join Date
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The pop ups and pop unders are no good for a brand and make no real money for the puchaser of such ads. So all net flix will get is a little face time with viewers and runs the risk of annoying them and running them off.
MLB.com will never make any money off the net sales that netflix makes and so a measely 25 grand is worth running off your core audience ?? I just don't see it Haiko. Are these guys really that desperate or are they just plain stupid ??
Of course I am speaking from the point of veiw that I only ever sold a few things with pop up ads and the fact that it is a bad guy tactic.
Continued Success !
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April 9th, 2009, 10:30 AM #16
that pop under probably generates 100,000 a month if its a 3.00 CPM
plus advertisers who advertise on sites like mlb.com don't expect a click they expect face time. they are paying for their logo to be seen not their ad to be clicked. hence why its a pop under, most people won't notice it, until after the main browser is closed.
April 10th, 2009, 01:12 PM #17
- Join Date
- January 17th, 2005
Affiliate marketing is not advertising ... the CPM stuff is pure advertising.
Someday the morony will figure that out ... You advertise to tell the world you exist,
what you have to sell and the like ... As an affiliate marketer, you goal is to sell product - whatever it is you offer.
They overlap some, but they have different purposes to start with ... when I go to MLB.com I go to look up the scores, stats or read the news ... I am not interested in
buying anything. If I go to the mlb store, more than likely I am looking to buy something.
Personally, I hate pop unders or pop ups ... and block them if at all possible.
As for the people being desparate for money ... they are. Ad agencies sell smoke and mirrors and they are always desparate for money and clients ...
MLB is a destination for information ... it is paid for by advertisers and it's share of revenue it gets from each team. If you own a team, the more revenue they get from outside sources the less you have to pay them.
I will spin banners all day long for $3.00 CPM ... to real people in the tier 1 countries.
Who cares if they sell anything ... I am in the game to make a profit, not necessarily
sell some other persons product or service on the come.
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