Professor David Crystal on Semantic Advertising Technology
Our very own Professor David Crystal speaks at the imediaconnection breakthrough summit last month and talks about some interesting differences between keyword and semantic targeted advertising. If you'd like to see the video, check it out here http://usablog.webgains.com/?p=113
If you have any thoughts on this subject or how we could use this technology more effectively, we'd love to hear your thoughts. We'd very much like to roll this technology out further so you can use it to monetize your sites more effectively.