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April 25th, 2009, 11:01 PM #1Google can go to hell
3 hours of keyword research on a nice Saturday eve., list scrubbing and sorting, all to get this campaign response: "Ads rarely show due to low quality score "
My keywords are relevant to the landing page offer, they are grouped, but maybe I have overlapping key phrases - who knows. Not about to waste the rest of the evening on it.
I wish they were just still 2 nerds in a garage."God moves imperturbably, slowly, and with perfect organization. The only wise rate at which to live is God's rate. God get things done and they are done right and He does them without hurry. He neither fumes nor frets. He is peaceful and therefore efficient." - Norman Vincent Peale
April 25th, 2009, 11:23 PM #2
I don't usually vent like that nor do I usually talk to myself on here but...
Found this insightful response to a similiar inquiry over at groups.google:
Thanks for posting. Quality Score can be tricky to get your head
around at first. I know when I first started using AdWords, I
struggled with it, but I found the best way to "crack it" was to
really understand what went into calculating it. On a basic level, I
would focus on CTR and landing page (this is very basic pare down of
the actual list. For more specifics, I really encourage you to check
out the Help Center entry on 'What's Quality Score and how is it
A great place to start is the Ads Diagnostic Tool. If you click on the
magnifying glass to the right of each keyword, it not only gives you
the Quality Score rating, but, if you click the link for more
information, it provides details on why your score is low. This is
especially important to look at if your poor Quality Score is due to
your landing page. If the tool indicates that landing page is in fact
the problem, I would check out the Help Center entry on 'Landing page
and site quality guidelines': http://adwords.google.com/support/bi...y?answer=46675.
Knowing what goes into a creating a great landing page may help you
improve your own site and boost your Quality Score.
If the problem isn't with your landing page, then it is most likely
due to low click through rate (CTR). The reason Google weighs CTR
hevaily in determining Quality Score is because it is a great gauge of
user interest. Think about it this way: If your ad shows 1000 times,
and only 1 person clicks on it, that means that 999 people who search
on that keyword had no interest in your ad. The goal of AdWords is to
show your ad to people who are actively interested (and searching!)
for your product/service. Relevant ads provide a great experience for
the user (who finds what they are looking for) but also connects you
with an audience who is more likely to translate into customers.
So the question is, how can you improve CTR? I would start by looking
at your keywords. Is there anyway you can make them more specific? So,
for example, if you are selling books, can you be more specific about
the types of books? Perhaps try 'used books' or 'used text books'
instead of more general keywords such as 'books' or 'buy books'. Next
I would look at ad text. The most important thing is that the ad text
relate to the keyword. If someone searches for 'used text books' you
want them to see an ad for 'Used Text Books'. If they search for 'used
text books' and see an ad for 'Books for Sale' they will probably
click on another ad that seems to better match their search. To make
your ads specific, I recommend creating many small ad groups with
tightly themed, highly specific keywords. So, returning to the books
example, you want to put all 'text book' keywords in one ad group, all
'used book' keywords in another ad group, and so on. This structure
will allow you to better tailor your ad text to the keyword which will
help improve your CTR (and eventually Quality Score!).
Let me know how it goes! We would all love to hear about your
Probably need to put some focus on my ad titles and make more ad groups - though I thought 7 was plenty."God moves imperturbably, slowly, and with perfect organization. The only wise rate at which to live is God's rate. God get things done and they are done right and He does them without hurry. He neither fumes nor frets. He is peaceful and therefore efficient." - Norman Vincent Peale
April 25th, 2009, 11:27 PM #3
- Join Date
- April 6th, 2006
April 25th, 2009, 11:42 PM #4
My landing page didn't fit the criteria - it has all of the above. I'm pretty sure now it has to do with the ad text itself and the tightness of ad groups in relation to that text.
Just shouldn't be so difficult - sometimes I think Google and the IRS have way too much in common.
Thank God for Newspaper Ads and the people who still read them!"God moves imperturbably, slowly, and with perfect organization. The only wise rate at which to live is God's rate. God get things done and they are done right and He does them without hurry. He neither fumes nor frets. He is peaceful and therefore efficient." - Norman Vincent Peale
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