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Thread: BettyMills - Masks for Swine Flu Pandemic

  1. #1
    Chief Betty Victor Hanna's Avatar
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    BettyMills - Masks for Swine Flu Pandemic
    We typically get orders for hundreds of thousands of respirator masks when there is an outbreak of a new flu strain such as the recent global swine flu pandemic. While we can't speak to the effectiveness of these mask to protect against this or any flu strain, nonetheless, they are purchased in bulk by individuals, municipalities, schools, hospitals, fire departments, churches, etc.

    In fact we just received an order last night for 200 masks (20 cases) which gave me the thought to post on ABW. During the SARS outbreak, we sold many hundreds of thousands of the masks all over the U.S. and abroad.

    I just added 3 new creatives on our affiliate site which links to this page of N95 rated particulate masks.

    Login to our affiliate site, click on Campaigns -->Blast off With BettyMills ---> Creatives --> then "Search for banner by description:" and enter "N95"

    You will find (2) image links and (1) text link.

    There are also many other 3rd party tools available on our affiliate site that will you allow you to capture static HTML for all the masks in case you wanted to build a full page of masks.

    Let us know if any questions.
    Last edited by Victor Hanna; April 26th, 2009 at 01:04 PM.
    Victor Hanna, The BettyMills Company
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  2. #2
    Chief Betty Victor Hanna's Avatar
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    Update: Several hundred cases already sold this morning of the N95 swine flu masks. Pretty incredible velocity, so much you can almost hear it.

    Per the CDC:

    Using Facemasks or Respirators Avoid close contact (less than about 6 feet away) with the sick person as much as possible. If you must have close contact with the sick person (for example, hold a sick infant), spend the least amount of time possible in close contact and try to wear a facemask (for example, surgical mask) or N95 disposable respirator.
    Victor Hanna, The BettyMills Company
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  3. #3
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    Victor,
    I just joined the program... how do I link to a particular product page with my affiliate code?

    For example, I want to link to this page directly from my site:
    http://www.bettymills.com/shop/produ.../ACM13612.html

    What would my code be (use XXXXX as my affiliate ID) and where do I generate the link code? Or is it just a specific pattern such as:
    http://www.bettymills.com/shop/produ...ffiliate=XXXXX

    JV

  4. #4
    Chief Betty Victor Hanna's Avatar
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    You would need to download the datafeed to get the associated link to the item individually. The link is on the affiliate interface.
    Victor Hanna, The BettyMills Company
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  5. #5
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    Thanks for the quick reply... I did download the data feed... but my eyes just skipped right over the /INSERT-ID/ portion! I should be good to go now.

  6. #6
    Affiliate Manager Alan Hamilton's Avatar
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    I for one appreciated your objective comment about whether the masks are effective, while appreciating as well, that regardless of the effectiveness, there is a perceived need by people who are buying them in big numbers. I'm sure you will sell a ton of them - best to you
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  7. #7
    Member NYDAz's Avatar
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    What is the status for masks stock ? I see that all masks are out of stock ?

    Are we on THE WAY ?

    Just waiting to sell some masks !

  8. #8
    Chief Betty Victor Hanna's Avatar
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    Ok folks - here is the latest scoop. As of yesterday morning, almost every supplier of N95 rated face masks has been wiped out of inventory. Scheduled replenishment dates are mid may. 12 weeks of inventory stock levels was depleted in 2 days in most warehouses around the U.S. As you can imagine most manufacturers are running at full capacity producing the masks for the overwhelming demand.

    We are now showing out of stock on most masks as are most U.S. distributors, and will be notifying by email when the stock levels return.

    As I see it two things could happen:

    1) If the virus spreads, most inventory coming off the factory lines could get get sucked up by Government(s) around the world and distribution may never get an allocation.

    2) If the virus dissipates the volume will lessen dramatically.

    As soon as the masks ran out, most customers switched focus to hand sanitizer products.

    In particular as of yesterday, both Gojo Purell and Debs are moving in massive quantities.

    In the short term, I would recommend to shift efforts to these products as well as latex gloves and other aerosol disinfectants.

    Keep you posted as things develop.
    Victor Hanna, The BettyMills Company
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  9. #9
    Member NYDAz's Avatar
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    Hi Victor !

    What's the average sale for Gojo and Debs ?

  10. #10
    Chief Betty Victor Hanna's Avatar
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    The short answer is the order sizes can be significant as much of it is purchased for locations where lots of people collect, i.e. hospitals, courts, municipality/local government, stores, schools, etc.

    Here are a few of the largest orders from the last 2 days on these items. Obviously they are not all of this size, but generally it is purchased in bulk.

    $6,751 $6,233 $4,466 $4,122 $3,367 $3,362
    Victor Hanna, The BettyMills Company
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  11. #11
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    Victor,
    I would have sent you a PM but I do not have enough posts to do so... I need the link codes for the Hospeco masks (http://www.bettymills.com/shop/produ...N95+respirator), as they are not in the data feed I downloaded.

    Thanks!

  12. #12
    Chief Betty Victor Hanna's Avatar
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    That't a relatively new line that didn't make it into the datafeed yet. Let me check what we can do.
    Victor Hanna, The BettyMills Company
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  13. #13
    Member NYDAz's Avatar
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    How about the payment for March ?

    Did you begin to send the checks for March ?

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    Victor,

    I am a new affiliate I just signed up 5 mins ago. I have a site birdfluvirus.net that is getting about 300% more traffic the last few days and I am assuming it is because of the Swine Flu.

    I would like to try promoting your products. I just read that the masks were out of stock. Can you post the links we can use for the Gojo Purell and Debs product pages? I searched for creatives for these and nothing. I just need the url. I can add in the images myself. Thanks!

  15. #15
    Chief Betty Victor Hanna's Avatar
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    There are a few ways to get creatives:

    One way is to go to the static showcase creator and put in your affiliate ID and in the supercategory pulldown, select 'hand sanitizers'.

    You can also build pages more selectively with the Betty Mills store creator at PopShops

    Or you can grab the links directly at our datafeed posted on our affiliate site.

    Do either of those suggestions help?

    Let me know of any feedback.

    Thanks,
    Victor Hanna, The BettyMills Company
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  16. #16
    Chief Betty Victor Hanna's Avatar
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    Quote Originally Posted by NYDAz
    How about the payment for March ?

    Did you begin to send the checks for March ?
    dunno - let me find out. I don't think they would be out that quickly.
    Victor Hanna, The BettyMills Company
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  17. #17
    Chief Betty Victor Hanna's Avatar
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    Quote Originally Posted by Victor Hanna
    dunno - let me find out. I don't think they would be out that quickly.
    Just found out they are being cut today. Should be in the mail this week.
    Victor Hanna, The BettyMills Company
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  18. #18
    Member NYDAz's Avatar
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    Quote Originally Posted by Victor Hanna
    Just found out they are being cut today. Should be in the mail this week.
    Great

  19. #19
    Affiliate Manager Alan Hamilton's Avatar
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    A number of people are also buying surgical masks through medical supply places and painters masks (similar to surgicals) from local paint stores. I don't know what the difference is between them, but maybe Mills might want to look into it. Just a thought.
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