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May 6th, 2009, 12:32 AM #1Blue Nile in trademark suit
Blue Nile Inc. was sued for trademark infringement and unfair competition by Hearts On Fire Inc.
The case survived an attempt at dismissal, but the case is going forward.
THey used "hearts on fire" in their PPC
May 8th, 2009, 01:35 PM #2
If true, that was a dumb move on the part of Blue Nile.
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