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  1. #1
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    January 18th, 2005
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    Where the Online Power Moms are ...
    Power Moms—women age 25-54 with at least one child—today represent 19.2 percent of the active online population, and they wield more influence than ever before, according to Nielsen Online, a service of The Nielsen Company.

    What a Mom Wants: Established Moms go Power Shopping While the importance and use of the Internet among moms is seemingly universal, where they spend their time online differs between specific demographic categories. Established Moms, those aged 40-50 with three or more children at home, are heavy online shoppers. Shopzilla.com was the No. 1 online destination for this demographic group; Established Moms are 92 percent more likely than the average user to visit Shopzilla. Target and Wal-Mart Stores were No. 2 and 3, with composition indexes of 160 and 155, respectively.

    “Established Moms gravitate to online shopping destinations where they are likely to be receptive to highly relevant promotions to allow her to indulge herself while saving on her family’s needs,” said Jessica Hogue, research director, Nielsen Online. “However, marketers shouldn’t rule out the rising prominence of social networking sites among this cohort, which is one of the fastest growing demographics on Facebook.”
    Read the full Nielsen Report -> http://www.nielsen-online.com/pr/pr_090507_3.pdf
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  2. #2
    Affiliate Manager guinness618's Avatar
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    December 12th, 2007
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    great find Haiko!
    Thanks!
    Dyan Carlson
    ["My religion is very simple. My religion is kindness."- The Dalai Lama

  3. #3
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    Quote Originally Posted by Haiko de Poel, Jr.
    “Established Moms gravitate to online shopping destinations where they are likely to be receptive to highly relevant promotions to allow her to indulge herself while saving on her family’s needs,”
    That bit right there is very interesting...shows family first, but also that moms are still open to small indulgences. I totally missed this report, great find!

  4. #4
    Affiliate Manager FDC's Avatar
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    September 16th, 2008
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    Great info there.

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