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  1. #1
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    Join Date
    January 18th, 2005
    Posts
    2,973
    LifeStreet, WebAMG, TrueAssure ?
    I received a somewhat cryptic email today from someone claiming to be associated with the company "LifeStreet," seeking search marketing help. When I sent a terse reply seeking more information about why they were contacting me, they sent a very confusing and cryptic response.

    With some very quick research, I verified that they just posted an ad yesterday on Craigslist for a "Search Marketing Specialist." Apparently they pulled my resume from Craigslist.

    What I find interesting are their claims of industry dominance:
    "Our management team has a combined 30 years of purchasing online media. We’ve paid publishers over $100 million . . . LifeStreet Media is a global customer acquisition and online advertising network . . . [We] serve over 8 billion ad impressions per month."
    Their primary office telephone number was not answered during regular business hours (4:30pm California time).

    They claim to have a staff of 40, and a wide range of marketing experience. One of their web sites identifies offices in San Francisco (California, USA), Moscow (Russia), Belgrade (Serbia), and Odessa (Ukraine). I found references to various Peninsula cities (Redwood Shores, Atherton, Palo Alto) but it appears that their only US office is in San Carlos, California.

    After considerable effort, I was able to identify only four individual names associated with the company -- two of which appear only once on the internet -- and none of those names appear (in connection with these companies) anywhere outside the company's own marketing activity. The company appears to have been founded in 2008 (both LifeStreet Corporation and WebAMG Holdings are registered as corporations with the California Secretary of State's office). The company's primary business appears to be "TrueAssure," an identity-theft/credit protection service.

    Has anyone else heard of these folks? Is this a legitimate company? Or are they just fishing for free marketing advice by pretending to be hiring?

    Side comment: I was surprised to find that Google appears to think that "LifeStreet" is a synonym for "lifestyle," and thus it's hard to get meaningful search results.
    Last edited by markwelch; June 3rd, 2009 at 08:05 PM.

  2. #2
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    Join Date
    January 18th, 2005
    Posts
    2,973
    I just got a follow-up phone call from Mitchell Weisman, who is LifeStreet/WebAMG's CEO. As you'd expect, we ended up agreeing to disagree. (He said that the company now has 50 employees but intentionally maintains a very low profile, and I congratulated him on achieving that goal.)

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