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  1. #1
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    We Promote - They are Responsible for Sales - When Do We Give 'Em the Boot?
    This is important to me on so many levels ....

    I promote many affilliates on my sites.

    My job is to get my visitors to click on the link / banner / etc. of the affiliate and go to their landing page.

    RIGHT?

    Now what do I do when the conversions just don't add up?

    I tend to give a new affiliate program a week or so to prove themselves and then I remove the program if I don't see the results I am looking for.

    I promote the heck out of them if they look like they will work.

    I am not looking to make $100 per, I am looking for what many of the newbies have been referring to as Super Affiliates.

    To me, any affiliate that has great conversions and pays well, is SUPER to me.

    My questions are!

    ~ How long to give a program before dumping them?
    ~ How many programs is just too many?
    ~ Am I not seeing the big picture? - Maybe have 50 programs making $20/month and a few that pay me $2000 or more?

    Thoughts?


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  2. #2
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    ~ How long to give a program before dumping them?

    This depends on how many visitors you send them, and what kind of average conversion the merchant has overall.

    ~ How many programs is just too many?

    Better to build a solid relationship with a few, than have many that you never have any contact with.

    ~ Am I not seeing the big picture? - Maybe have 50 programs making $20/month and a few that pay me $2000 or more?

    50 programs at $20 per month, makes you small(ish) in 50 programs. It is better to be bigger in a smaller number of programs.

    Actually, it is better to have $1000 in 50 programs, but there aren't many affiliates who can claim that

  3. #3
    notary sojac Herb ԿԬ's Avatar
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    >>>I tend to give a new affiliate program a week or so to prove themselves and then I remove the program if I don't see the results I am looking for.<<<

    Are you promoting them using PPC? Other than your site getting thousands of visitors a day, I can't say I understand . . .

  4. #4
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Julian
    ~ How long to give a program before dumping them?

    This depends on how many visitors you send them, and what kind of average conversion the merchant has overall.

    ~ How many programs is just too many?

    Better to build a solid relationship with a few, than have many that you never have any contact with.

    ~ Am I not seeing the big picture? - Maybe have 50 programs making $20/month and a few that pay me $2000 or more?

    50 programs at $20 per month, makes you small(ish) in 50 programs. It is better to be bigger in a smaller number of programs.

    Actually, it is better to have $1000 in 50 programs, but there aren't many affiliates who can claim that
    Thanks Julian,

    That's been my business model for 12 years now, but as this recession hits and my existing income from the sites are taking a hit ...

    I am second guessing myself and pulling my hair out ...

    I have one new aff that I sent 340 plus clicks to over the last 6 weeks and NOTTA! - And don't have a solid replacement for it.

    Grrrrrrr -

    Your input is important to me.

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  5. #5
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Herb ԿԬ
    >>>I tend to give a new affiliate program a week or so to prove themselves and then I remove the program if I don't see the results I am looking for.<<<

    Are you promoting them using PPC? Other than your site getting thousands of visitors a day, I can't say I understand . . .
    Stopped using PPC 2 years ago, so don't have that dead expense.

    What do you mean by ... Other than your site getting thousands of visitors a day, I can't say I understand ....

    I work hard to get those visitors and want to monetize my traffic.

    If they are leaving my site for something I promote, it would be great to see something positive happen ...

    The affiliates that are permenant on my site are ones I have had for over 8 - 9 years now and are solid 10% plus performers...

    I need more of them....

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  6. #6
    notary sojac Herb ԿԬ's Avatar
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    Cool
    I thought then that your particular page must have had a large number of visitors per day because otherwise it would have taken more than a few weeks (in many cases) for the search engines to pick up on the fact that a certain merchant was placed on that page.

    Personally, I would have given more time to the merchant. But I do check the merchant's landing page to see if there is some barrier to sales there.

  7. #7
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    One of the hardest aspects of aff. marketing is knowing when to 'pull the plug'

  8. #8
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Herb ԿԬ
    I thought then that your particular page must have had a large number of visitors per day because otherwise it would have taken more than a few weeks (in many cases) for the search engines to pick up on the fact that a certain merchant was placed on that page.

    Personally, I would have given more time to the merchant. But I do check the merchant's landing page to see if there is some barrier to sales there.
    I see what you are saying ....

    I am talking about site-wide promotions and individual section promos - i.e Woodworking, Refinance, Contractors, We Buy Homes etc ...

    BUT..........

    I may need to get with some affiliates and build some pages . I am actually pretty lucky with the search engines. If I do my page design correctly, I can get indexed in Google within 12 - 24 hours ... hence the enormous amount of links on my home page -

    I think tho, that I may need to find QUALITY products ( aff programs ) and make a solid commitment eh?

    I really like some of the programs that haven't worked.. THEY SHOULD -

    Thank You for your input....

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  9. #9
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    "I really like some of the programs that haven't worked.. THEY SHOULD"

    Have you really looked at the quality of the traffic that you are sending?

  10. #10
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Julian
    "I really like some of the programs that haven't worked.. THEY SHOULD"

    Have you really looked at the quality of the traffic that you are sending?
    Absolutely!!!!

    95% of my traffic comes from the SEs.....

    If my promotion is related to the search, where can it be bad?

    Although, I know that I send rotten traffic to one of my programs, as I am ranked high in a term that gets tons of hits, but no-one in that industry wants anymore..

    But that is not the norm ...

    People click on banners etc and you would think that they are interested.

    Am I wrong?

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  11. #11
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    A lot of people just click for more information, and not necessarily to buy anything.

  12. #12
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Julian
    A lot of people just click for more information, and not necessarily to buy anything.
    90% of them is very acceptible...

    I'm looking for about 10% of them to buy and helping me feed my grand babies and keep a roof over our head.

    It happens...

    My Contractor Matching is about 16% over the last year.

    Woodworking - Higher

    We Buy Homes - Even Higher

    All are PPL and that suits me just fine.

    I KNOW there are more out there.


    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  13. #13
    Moderator MichaelColey's Avatar
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    There are two major things that will get me to give merchants the boot:

    1) If customers are receiving a poor experience. I've removed numerous merchants who just couldn't reliably process orders and/or handle customer service.

    2) If the merchant stops paying.

    For low or dropping conversions, it really depends. Do I have another merchant I can refer people to that would convert better? If so, I'll swap them out (or include both) in a heartbeat. If it's something where I'm not limited by how many merchants I promote (like a coupon site), I leave them even if they're low converting (and sometimes even if they don't pay, have tracking problems, or have a ridiculous commission). Some shoppers will expect to find coupons for that store, for instance, so it's a service to the shoppers that will increase loyalty to my site even if I don't get an immediate, direct benefit. Of course I'll promote those merchants that convert best more heavily.

    For a normal site, I look at it this way... Those conversions are an indication that I'm helping shoppers find what they're wanting. If the conversions aren't there, I'm not doing my job by having the current merchant up. If I can find something that converts better, I'm doing my job better and becoming an even better resource for shoppers.
    Michael Coley
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  14. #14
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by MichaelColey
    For a normal site, I look at it this way... Those conversions are an indication that I'm helping shoppers find what they're wanting. If the conversions aren't there, I'm not doing my job by having the current merchant up. If I can find something that converts better, I'm doing my job better and becoming an even better resource for shoppers.

    Super Reply!

    I see that you treat your site like a real business.

    Just finding the right fit is a real b-itch......

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  15. #15
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    Quote Originally Posted by RemodelingGuy
    Super Reply!

    I see that you treat your site like a real business.

    Just finding the right fit is a real b-itch......

    Treating it like a real business is what we all should do, all the time.

  16. #16
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Julian
    Treating it like a real business is what we all should do, all the time.
    ~ TROOF!

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
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  17. #17
    ABW Ambassador superCool's Avatar
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    what Michael Coley said makes a lot of sense....are you sufficiently pre-selling them on the product before you send them to the merchant? just because someone finds your site and the link, doesn't mean they are ready to buy. maybe you can help them decide that it's the right thing to do. get them to BUY NOW!!!

    that's why superCool prances about in such stylish duds and a sly smile....buy now ladies, buy now

    good luck

  18. #18
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by superCool
    what Michael Coley said makes a lot of sense....are you sufficiently pre-selling them on the product before you send them to the merchant? just because someone finds your site and the link, doesn't mean they are ready to buy. maybe you can help them decide that it's the right thing to do. get them to BUY NOW!!!

    that's why superCool prances about in such stylish duds and a sly smile....buy now ladies, buy now

    good luck
    DORK! -

    I guess that the only pre-sell I give them is the site itself.

    I try to make it worth a gander around.

    If someone comes in looking for Black Mold Solutions, but sees my banner for WORX cordless yard tools and clicks on it, is that a bad lead?

    methinks NO!

    But, I've been wrong before.

    I just added a freakishly large SITE SPECIALS blob on the top of my site promoting affiliates.

    Like to see if it works and / or affects other componenets of my site.

    If people click on those links, are they unqualified leads?

    12 years and still learning the basics -

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  19. #19
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    "If people click on those links, are they unqualified leads?"

    If they land on your site looking for a specific item or service, but then click on a unrelated link, then yes, they would be unqualified leads, and you have driven them away from your site.

    Keep all the links on your pages pointing to the same type of product or service

  20. #20
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Just don't get it!

    If I go to a site and actually click on a banner - I'm interested!

    Doesn't some of the blame go to the Landing Page?

    Once I divert them there, it's up to them to seal the sale!

    Am I wrong?

    Again? -

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  21. #21
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    "If I go to a site and actually click on a banner - I'm interested"

    Perhaps, but that doesn't mean that you want to buy something

  22. #22
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Julian
    "If I go to a site and actually click on a banner - I'm interested"

    Perhaps, but that doesn't mean that you want to buy something
    Goes back to the known!

    90% won't buy.

    It's getting the 10% that we know will buy motivated.....

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  23. #23
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    In general, in affiliate marketing, 10% is extremely high for conversions. Most are more like 1 or 2%, some higher, some lower

  24. #24
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    Quote Originally Posted by Julian
    In general, in affiliate marketing, 10% is extremely high for conversions. Most are more like 1 or 2%, some higher, some lower

    Like I said above.......

    I have them converting at over 16% for the programs that pay my bills.

    There are more out there.

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  25. #25
    The "other" left wing davidh's Avatar
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    It really is hard to decide sometimes.

    If it's a CJ merchant though, I'll approach them privately and ask them if they have a reliable tracking platform - in-house or otherwise - that I could try instead
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