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June 6th, 2009, 08:47 AM #1
Logistical Problem with Coupons
- Join Date
- June 5th, 2009
I want to offer coupons on our site, each with uniquely identifying promotional codes per user, which can be redeemed on a participating (linked) merchant's site. I understand that this is not the “classical” affiliate / merchant relationship.
How would this be configured? Conceptually, I'm struggling with the architecture. For the participating merchant’s back end configuration, can confirmation of a promotional code be established by pointing back to our database? How difficult of an assignment would this be from the merchant’s perspective (we don’t expect them to reinvent our wheel). From our perspective, we would like to maintain a level of control for the redemptions. Assuming the above example of a shared database, the merchant would need to view (for approval) and write to the DB in order to close the unique promotion. There must be a better approach! Any ideas?
June 6th, 2009, 11:24 AM #2
Unless your site has a huge user base and you can demonstrate a good return upfront to the merchants I doubt they would get into one off coupons for you.
Most major affiliate networks have a mechanism were you can put tracking ID's in your affiliate links so you can track clicks by unique user - sort of like an eBates would do - all urls would have your eBates ID in them so they can track your purchases.
That would allow you to track links, but would not give you unique coupons.
June 6th, 2009, 12:05 PM #3
- Join Date
- January 18th, 2005
I don't know of any merchant that can do this. Coupons have to be created and added to the merchant database for the shopping cart to recognize, it isn't an easy or automated process for most shopping carts.
You would track your own users using a parameter as noted above that gets passed from your site to the network.Deborah Carney
TeamLoxly.com BookGoodies.com ABCsPlus.com
June 6th, 2009, 12:53 PM #4
Not to rain on your parade, but I'd strongly suggest you consider a different model. Coupon sites are one of the most competitive affiliate models today (search Google for coupon and you'll see what I mean). I really wouldn't recommend it for a novice.
In addition, your proposed model is seriously flawed. In order to be a successful coupon site you would need to promote hundreds of merchants in order to be competitive with the established sites and be able to offer something different in order to attract a user base. I would be very surprised if you could convince a single merchant to access your database to confirm promotional codes much less several hundred and frankly I'm not sure that there would be any benefit to you, your visitors or the merchant. Certainly not enough to justify the additional overhead that would be required.
I'd strongly recommend a more traditional site or blog until you learn the ropes. Once you get a little more experience then you can start looking for ways to innovate. Remember, learn the rules and then break them, not the other way around.
-rematt"I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon
June 8th, 2009, 11:18 PM #5
send me your site details and we'll see if I can help
Webgains has a unique coupon management tool which saves both you and the merchant the trouble of monitoring coupon use. merchants on the WBG network can set up a bespoke coupon branded for your site and then enter it in the Webgains system to ensure you get the commission for each sale... Even if another affiliate steals it or consumer uses it after going through another marketing channel.