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  1. #1
    Join Date
    October 14th, 2007
    Which metrics can be an indication of affiliate fraud?
    I am wondering which metrics can be an indication of affiliate fraud. I know we have conversion rate (higher of lower), the time between clicks and sales, more orders of one IP-address but which metrics are also an indication of affiliate fraud?

    And what is the best way to address this issue with an affiliate?

  2. #2
    ABW Ambassador Greg Rice's Avatar
    Join Date
    January 18th, 2005
    This is kind of like asking the police how they catch the bad guys, what they look for and what they do. I doubt any affiliate manager will come here, in an open forum, and tell everyone what makes the bad guys stand out.
    Greg Rice Affiliate Program Management info(AT) | 330-259-1223

    Join us! - | DiscountCandleShop/CheeseSupply | Feng Shui Plaza

  3. #3
    Online Marketing Consultant
    Join Date
    October 16th, 2006
    Washington D.C.
    I agree, you may want to contact Affiliate Managers and ask privately. You can also define fraud in a few ways, bad orders, stolen credit cards, stolen sales through adware, etc...
    Adam Riemer Marketing, LLC. Online Marketing Blog and Affiliate Management Company
    Do you need help with your Marketing or Sales funneling, write me at adamr (at) adamriemer (dot) me

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    Just busted several, lots of sales quickly from sites that don't relate. The moral of the story was that they lost all commissions and their accounts were booted from the network. Then they were outed to other affiliate managers. We all checked in multiple networks and booted them from our programs. Now the alarm is sounded and there are records of the affiliates. If they pull the same in other networks many AM's will report and get them booted there as well.

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