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  1. #1
    Newbie
    Join Date
    June 5th, 2009
    Location
    palo alto, ca
    Posts
    8
    Tracking Impressions
    I noticed that some of the affiliates in my program are generating sales and clicks but ZERO impressions. I asked CJ about this and they said that it is because some affiliates remove the image source from the link, which does not capture any impressions but still tracks clicks and orders.

    Is this a normal practice for most affiliates?
    Why do affiliates do this?
    Does this hinder the program performance in any way on the Merchants side?
    How does the affiliate benefit from doing this?

    Can someone help answer my questions?
    Thanks so much!!

    Doostang

  2. #2
    Life is Supposed to be Fun! Rexanne's Avatar
    Join Date
    January 18th, 2005
    Location
    Los Angeles
    Posts
    12,360
    Hi Doostang,

    I never use the image/impression portion of the link because I generally only use text links to promote products. There is no reason (on my end) to include more code in the link that I don't need. If I want to monitor the impressions of a specific merchant (to gauge conversion rate) I'll include it but most times, I don't.
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  3. #3
    Newbie
    Join Date
    June 5th, 2009
    Location
    palo alto, ca
    Posts
    8
    Thanks for your reply. I appreciate it.

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