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  1. #1
    The affiliate formerly known as ojmoo
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    Well it happened again and it peeves me. Someone emailed me with a link exchange, and the exchange said, I should put up a link and then he'd link back. Is it just me, but I think if someone requests a link from me, he must put up his link first.

    It seems to me there ought to be rules about link exchanges.
    1) The person initiationing the email, must link first. I shouldn't have to check to make sure you actually said what you did.
    2) Path from the root page to the link page must be clear. (People ask me to exchange links, then I go to their root page, and I have no clue how to get from there to the page with my link on it, if I can't find it when I'm looking, how would a visitor find it)
    3) If it is more than 4 pages from the root page of a site to the place where you will put my link, don't bother. (What's the point in a link that will never be clicked and is worthless from a search engine's point of view.)
    4) The link page must look like its part of your site. It shouldn't look like its an add-on to help search engine rankings. (I can't tell you the amount of times I looked at someone's link page and it looks like its from anothert site, mI hate it. I hate all link pages created by zeus!!! If your links are so unimportant to you, you can't create a nice looking page for them, then they are worthless to me too.)
    4a) Your link page must be part of your url, not stored on a professional link page site.
    5) My link is www.bovinebazaar.com, not www.foo.com?id=334. A link like that is no help to me in search engines and if you have 334+ of them, the odds a human will click is is less than lets see 1 in 334 of the people who actually goes to link pages.
    6) Take some time to make sure your old links work. At least every few months test them.

    Anyone want to add to this list of any more comments, I'll be monitoring,

    Mike
    Bovine Bazaar
    Cow gifts and collectibles

  2. #2
    Full Member
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    Sure. Some other things to watch out for are:

    * robots.txt file which excludes SE spiders
    * links to you OR to the link page hidden from spiders using frames
    * mouseover that makes a redirect look like a link (or other code that will not get spidered)

    Anymore, I require sites requesting a link to link to me first AND I verify the link and navigation TO the link is really there. Also, as time permits I go back through my outgoing links and throw away the ones no longer reciprocated.

    Web_Novice
    "Should I encounter a moment of clarity, I hope to have it recorded in these journals."

  3. #3
    Member
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> * mouseover that makes a redirect look like a link (or other code that will not get spidered) <HR></BLOCKQUOTE>

    Can you clarify what kind of mouseover scripts prevent a link from being spidered? If its an onmouseover script that puts some explanation text in the status bar, is that a no-no? (CJ does that in their link building pages...) Thanks!

    My goals for 2004

  4. #4
    You are in, or you are out ... choose!
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    >www.foo.com?id=334. A link like that is no help to me in search engines

    Actually ojmoo, in my experience Serious SEs will follow redirect links and will credit them as back links accordingly. However, what you say may be true with some of the minor and up-and-coming SEs.

    But then, if the primary reason for the link is traffic from the referring site to yours, then the type of link is of no consequence, as long as the users get to you site.

    Woz

    dWoz - serious webmaster resources.

  5. #5
    ABW Ambassador erninator's Avatar
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    And then there's the joker who wants his link on one of your higher ranking content/sales pages or on your home page. Your link will most likely get buried somewhere on his site. You'll most likely get a followup request to exchange links with all of his pages.

    Ernie

    It may be that my sole purpose in life is simply to serve as a warning to others.

  6. #6
    ABW Ambassador Jane's Avatar
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    Don't waste my time sending form emails saying If you are interested in a link exchange I will tell you my url. Give the URL and state the page you plan to put the link on when you ask.

  7. #7
    ABW Ambassador Andy's Avatar
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    I think people should ask permission to add a link to your site, and ask you for a link back. If your site is link worthy, it shouldn't really matter if you link back to them or not. But I do think it's proper and courteous to ask first.

    I just deleted quite a few dead links from my links page, all of them requesting a link at one time. They sure don't let you know when they're taking the site down, or turning it into a porn site.

    Some people are really nervy. The ones I hate most are the ones that state, "Your link has been added to our site. Please link back to us within the next week, or we will take your link down." I can save them some time. I will NEVER link to a site that tosses that offer to me.

    Andy

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  8. #8
    Resident Genius and Staunch Capitalist Leader's Avatar
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    There shouldn't be 10 zillion links on a links page. There's no value in being buried amongst a huge pile of links--the chance of a human finding any particular link is almost nil, and the micro-bit of PageRank left after it's been divided amongst all those links isn't worth a heckuva lot either.

    Please don't ask to get a link at the top of the page, even if you're willing to put a recip on the top of your pages. That spot is for merchants.

    Dittos to this that Ojmoo said: "The link page must look like its part of your site. It shouldn't look like its an add-on to help search engine rankings. (I can't tell you the amount of times I looked at someone's link page and it looks like its from anothert site, mI hate it. I hate all link pages created by zeus!!! If your links are so unimportant to you, you can't create a nice looking page for them, then they are worthless to me too.)"

    Don't say you looked at my site--and then describe a totally different site!

    If you're a merchant that's not 100% local (ie, if you do business outside of your home city), DO NOT ask me for a free link! All those other links to stores have "qksrv" in them for a REASON!

    ~Cheapskate merchants need not apply

  9. #9
    ABW Ambassador phillyburbs's Avatar
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    We don't engage in link exchanges as a general practice, but have made an exception or two.

    I'm fully behind Leader's statement that it has to look like part of a site. One of the more recent exchanges we've agreed to fit perfectly into a resources area for the particular topic.

    A page with 100 links, to me, is useless.

    As for etiquette, we had a request from another ABW member for an exchange. We declined, but this member really handled the whole thing well. They sent a PM with a link to their site and how they believed our sites complimented each other.

    Karl Smith >>> phillyBurbs - Your Internet Starts Here
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  10. #10
    ABW Ambassador
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    I normally put up a link first, then send and email offering an exchange. Two weeks later, and every couple months thereafter, I check to see that the return link is there. If not, I remove the link from my site. It's the best way to be fair to those that do honor the exhange.

  11. #11
    Newbie
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    I have a few sites that accept link exchange, when I receive a letter asking if I would like to exchange links I delete them. If they cannot see “Add Site” they probably cannot read the requirements or rules! Idiots



    SandraR
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  12. #12
    ABW Ambassador
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    It is not so easy to find mutually beneficial link exchanges and it takes time if you want to do it for a new website.... but the good ones are WELL worth it!

  13. #13
    notary sojac Herb ԿԬ's Avatar
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    I think some days the people wanting reciprocal links are using automated software. No clue in the email as to whether they know what my sites are all about. If they don't have useful content for my visitors they are not considered at all, just ignored, and I have very few link pages to begin with.


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  14. #14
    Resident Genius and Staunch Capitalist Leader's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> I'm fully behind Leader's statement that it has to look like part of a site. <HR></BLOCKQUOTE>

    Just to clarify--Ojmoo said that first; my other post quotes his comments about link pages needing to look like part of the site.

    I had put, "Dittos to this that Ojmoo said"...and his paragraph after that line in quotes.

    Then after that paragraph it's me talking again.

    ~Cheapskate merchants need not apply

  15. #15
    ABW Ambassador phillyburbs's Avatar
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    Well, if you "second" it, I'll "third" it!

    Either way, makes sense.

    Karl Smith >>> phillyBurbs - Your Internet Starts Here
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    Beware Parasiteware! It is stealing your money! >>> click here to learn more

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