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  1. #1
    Comfortably Numb John Powell's Avatar
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    October 17th, 2005
    Location
    Bayou Country, LA
    Posts
    3,432
    Bank of America is an Affiliate Now
    I was calling checking on my CC today and the rep solicited me to try Bank of America Add It Up. Another loyalty player that probably everyone knows about but me.


  2. #2
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Location
    Houston TX
    Posts
    4,731
    So is Discover Bank / Discover Card - They were nominated for one of Linkshare's Golden Links Awards back in 2006

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
    Join Date
    January 18th, 2005
    Location
    New York
    Posts
    21,609
    The end user must be a BOA card holder, so that is definitive user consent, there is nothing wrong with real "Loyalty" programs with affiliate add-ons they provide value to both the consumer and the merchant as well.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Some of the biggest affiliates are loyalty programs that do not use adware/toolbars.

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