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  1. #1
    ABW Ambassador Georgie Peri's Avatar
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    Question Subdomains & trademarks
    Greetings all,

    Can anyone offer advise on subdomains and using trademark terms in them?

    Are you allowed to use trademarks in subdomains?


    examples

    nike.******.com

    edhardy.******.com


    Also another similar question - if you use a trademark type term with like another word in your subdomain .. can this also lead to trademark problems?

    examples

    nikeshoes.******.com

    edhardyties.******.com



    thanks for reading and any comments!
    OpA! Giasou Ti kanies!

  2. #2
    http and a telephoto
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    Don't do it.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  3. #3
    ABW Ambassador Georgie Peri's Avatar
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    Question
    Also subfolders!

    what about subfolders

    www.******.com/nike

    www.******.com/nikeshoes

    ??
    OpA! Giasou Ti kanies!

  4. #4
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    Any use of a trademark can lead to "trademark problems."

    I think what you're asking is, "how likely is it that a trademark owner will complain or take action regarding my use of a trademark in a subdomain?"

    In general, the answer is "somewhat unlikely," but of course your mileage may differ.

    I would expect that the risk would be "somewhat greater" using a subdomain versus using a directory name (e.g. nike.domain.com would be perceived as a somewhat more serious problem than domain.com/nike/. Certainly, if you received a demand letter from a trademark owner insisting that you cease using the trademark, it won't really help you to shift from nike.domain.com to domain.com/nike/ (indeed, such a change might be worse than no action at all).

    Or perhaps you're asking another question: "Will Google allow me to use nike.domain.com as the display URL, if they've previously denied me the use of the word "nike" in my ads because of trademark issues?" My advice: Just don't do it.

    Added: While I was writing my reply, Loxly wisely replied ("don't do it"), and then Magi asked about the subdomains.

  5. #5
    ABW Ambassador writerguy's Avatar
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    The more you put trademarked names or trademarks of any sort into your URL, the more you run the risk of calling the wrath of over-zealous company lawyers down upon your head.

    I agree with loxly.
    Generate more fake news.

  6. #6
    http and a telephoto
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    Think about it. If the trademark was YOURS, would you want people using it as their domains and urls?

    All of my merchants have in their TOS that you can't, and the companies you are thinking about have legal teams to enforce theirs.

    Don't use typos either.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  7. #7
    ABW Ambassador Georgie Peri's Avatar
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    Quote Originally Posted by loxly
    Think about it. If the trademark was YOURS, would you want people using it as their domains and urls?

    All of my merchants have in their TOS that you can't, and the companies you are thinking about have legal teams to enforce theirs.

    Don't use typos either.

    So If i was on your program for Viator

    and I used the following URL format

    mysiteblahblah.com/coupons/Viator

    You would remove me from the program?
    OpA! Giasou Ti kanies!

  8. #8
    http and a telephoto
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    Quote Originally Posted by Magi
    So If i was on your program for Viator

    and I used the following URL format

    mysiteblahblah.com/coupons/Viator

    You would remove me from the program?
    No, but would if it was Viator.mysite.com

    When you go a couple levels down it's ok. But with some merchants you need to check, they go all the way to not allowing their name in meta tags! Not mine though That's too much.

    The point here is to be careful because you can incur the wrath of larger companies, especially if the decide to go on a rampage.

    You will be smarter to use a naming convention like:

    mysite.com/coupons/viator.html
    OR
    mysite.com/coupons/travel

    Don't rely on trademarks to bring you traffic, that traffic is already being battled for. Save yourself legal headaches and focus on long tail keywords in both your domain names and subfolders and you will be far ahead of the game. And ahead of the lawyers.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  9. #9
    http and a telephoto
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    BTW, with those companies you used as examples, being removed from an affiliate program is the least of your worries....
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  10. #10
    ABW Ambassador Georgie Peri's Avatar
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    Quote Originally Posted by loxly
    BTW, with those companies you used as examples, being removed from an affiliate program is the least of your worries....
    thats good to note but I dont use subdomains with trademarks!

    ~~~

    The only thing that I have is the Site name or Product names that are in the URLs & Title/Meta tags

    but these are pretty deep

    IE

    mysite.com/coupons/Merchant-name-and-Tags
    or
    mysite.com/coupons/Product-names-and-Tags


    Anyone know if this is troublesum ? Many site(s) seems to have a similar structure to URLs & Product display pages.


    ~~~~
    And the only site I know that has written up about no meta,title or URLs with there name is

    "Playboy"

    Does anyone know offhand other merchants who dont like anyone using there name in title, url, meta tags?


    Thanks!
    OpA! Giasou Ti kanies!

  11. #11
    The Seal of Aproval rematt's Avatar
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    **Original Message Removed**
    I originally included part of the TOS for a merchant that had restrictions on the use of meta tags as well as how often their name could be used on a page and other restrictions. On second thought though, I'm probably just asking for trouble.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  12. #12
    http and a telephoto
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    Magi, you need to do a search here, many have been mentioned over the years, there are LOTS of them. You asked, and we are trying to help. Re-read what has already been posted and you will see the answers to this set of questions, other than you added you thought there weren't many that prohibit.

    There are lots of posts throughout ABW of affiliates getting C&Ds from manufacturers, and from merchants, plus having domains shut down or taken away.

    Be Smart.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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