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  1. #1
    Newbie Emory's Avatar
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    Hi,
    I have a few advertisers that I want to use on a site, but the colors of their banners aren't right for my site. Has anyone used other images for banners or created their own... or is this even allowed? I noticed that the advanced options lets you change the link to the image url. Pardon my newbieness. Thanks!
    Emory

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  2. #2
    ABW Ambassador
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    Check the affiliate agreement for the merchant. Some will specifically state that it's not allowed without approval from the merchant. Others have no problem with it.

  3. #3
    Assistant Regional Manager Rik's Avatar
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    I do it all the time, basically because a lot of the banners that are provided were not designed to be clicked or convert well. The results are better.



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  4. #4
    ABW Ambassador
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    Contact the merchant. I recently contacted one of mine, whose banners (even their new ones) are butt ugly, and I offered to make them new ones & they welcomed it. I have been turned down though, so it depends on the merchant.

    Supras | Celicas

  5. #5
    Ad Network Rep ToddCrawford's Avatar
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    FYI - publishers may not change creative without permission from advertisers. This could result in termination from the program and/or the network and reversal of earned commissions.

    The image redirect feature is so publishers can host the creative on their servers - qksrv.net redirects to the image on a third party server.

    Todd Crawford
    Commission Junction

  6. #6
    Assistant Regional Manager Rik's Avatar
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    quote:
    FYI - publishers may not change creative without permission from advertisers. This could result in termination from the program and/or the network and reversal of earned commissions.


    What if the result is beneficial to the advertiser, I thought the whole purpose was to make some money (could I be wrong?).

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  7. #7
    Ad Network Rep ToddCrawford's Avatar
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    You cannot alter the marks of an advertiser. Changing authorized banner creative is altering their marks.

    Think of it this way. One publisher changes the color of a banner and the next one changes the alt tag, then another changes the message from "click and save $5" to "click and save $20". Where does it stop and what is OK and what is not? Different advertiser have differing opinions. The bottom line is you cannot alter the creative. If you require different creative, you need to request it from the advertisers.

    Todd Crawford
    Commission Junction

  8. #8
    Assistant Regional Manager Rik's Avatar
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    quote:
    The bottom line is you cannot alter the creative. If you require different creative, you need to request it from the advertisers.


    Fair enough, I won't do it anymore then (I didn't alter banners, I created brand new better ones).

    Looks like it's ok to hijack affiliate links from other websites but not ok to create better banners that work better for both merchants and affiliates.

    Hmmmmmmm, interesting.

    [img]/infopop/emoticons/icon_eek.gif[/img]

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  9. #9
    Ad Network Rep ToddCrawford's Avatar
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    quote:
    Looks like it's ok to hijack affiliate links from other websites but not ok to create better banners that work better for both merchants and affiliates.


    I get your point but these are two completely different issues.

    Todd Crawford
    Commission Junction

  10. #10
    Assistant Regional Manager Rik's Avatar
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    Your right, i shouldn't have brought it up here.

    I do see your point about changing the banners/images, it would be best to ask permission from the advertiser first.

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  11. #11
    ABW Ambassador
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    quote:
    You cannot alter the marks of an advertiser. Changing authorized banner creative is altering their marks


    Is it OK for one "publisher" to alter another "publishers" affiliate-encoded links?

    All around the mulberry bush the monkey chased the weasel

  12. #12
    Newbie Emory's Avatar
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    Hey thanks everyone for educating me. Very helpful! --Emory

    Clickfire - Viewpoints, Tools, and Content for Webmasters

    [This message was edited by Emory on December 08, 2002 at 12:52 AM.]

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