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  1. #1
    ABW Ambassador Snib's Avatar
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    Bing to Power Yahoo Search - Deal Done (Updated)
    http://mashable.com/2009/07/27/bing-yahoo/

    Thought this was interesting. Seems like it could just happen.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  2. #2
    Newbie CPABulletTrey's Avatar
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    Bing
    How does the advertising on BING work anyhow?

    Thanks in advance,
    Trey

  3. #3
    Comfortably Numb John Powell's Avatar
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    Snib's link led me to another mashable article about bing that was interesting. http://mashable.com/2009/06/07/blindsearch/


  4. #4
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    Yes, the "Blind Search" is a very interesting and effective tool. In some cases, I even said to myself, regarding a set of results, "this one is Yahoo" or "this one is Google" -- and I was always wrong.

    FYI, the mashable link forwards to http://blindsearch.fejus.com/

  5. #5
    Merchant & ABW Ambassador
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    Quote Originally Posted by CPABulletTrey
    How does the advertising on BING work anyhow?

    Thanks in advance,
    Trey
    PPC (adcenter.msn.com).

    I saw better SEO and PPC ctr and conversion when i managed the golf store than the pre-bing period.

  6. #6
    Affiliate Manager Matt McWilliams's Avatar
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    In one of the articles I ended up reading, Ballmer is quoted as saying that Microsoft is willing to spend $5-10 Billion on search.

    It looks like Yahoo is seeing the writing on the wall. They cannot compete with that much money.

    Bing seems a little skewed though so far, but then again Google occasionally has some odd results at times too.
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  7. #7
    Analytics Dude Kevin's Avatar
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    Regardless of the outcome of this partnership, I fail to see Bing as a "decision engine" any more than I see Google as one. Guess I just don't see their angle there, other than a cute little marketing gimmick.

    That said, I think there are a ton of things that can be done to improve search. There is a market for competition if someone truly wants to step to the plate.

    Not sure I can raise $5 to $10 billion in angel capital though... >.>
    Kevin Webster
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  8. #8
    Prince of Content Vinny O'Hare's Avatar
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    Two also rans trying to become a better also ran = who cares

  9. #9
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    "Now, the focus is on Microsoft’s new search engine – Bingbing – becoming the search provider on Yahoo.com, which would combine to give the companies a more formidable rival to Google, at least in terms of market share and ad inventory."

    That would be so stupid, Bing/MSN Search, is the worst out of the three. Yahoo should keep their search engine. I like to see them stay separated.

  10. #10
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    Microsoft, Yahoo agree on long-sought search deal
    Finally, a deal is done:

    http://finance.yahoo.com/news/Micros...&asset=&ccode=

    I hate this deal. What do you guys think?

  11. #11
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    Hate it too. So will people that have been using Yahoo for search since they will be now using MSN Search at Yahoo which is much worse. Yahoo had a better search engine, wonder what happens with it? Also I think Yahoo had many more pages indexed, MSN/Bing didn't seem to get as many. And it seemed to me Google was better at picking up new pages and sites, refreshing their index on a more timely basis.

    Google wins with this. Google isn't going to lose anybody who's been using Google for search to Bing/MSN Search. But they will pick up some former users of Yahoo once Bing starts powering Yahoo search because it'll be a downgrade. Long term, not sure how downgrading your search engine is supposed to help you. Gives Bing/MSN more exposure, so Google wins the most, then Bing, Yahoo eventually loses. So whereever Google is at now with percentage of searches, it'll go up a little if and when this all rolls out. Could still be some antitrust stuff to go thru.
    Last edited by Trust; July 29th, 2009 at 10:08 AM.

  12. #12
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    Just like their search engine taking a downgrade, so is their stock right now, down 10%+ http://money.cnn.com/quote/quote.html?symb=YHOO

  13. #13
    Influencer Marketing GravityFed's Avatar
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    Wow interesting development. Microsoft is looking at a lot more than search functionality in their war against Google. Another strategic angle (from last month's Wired Magazine "Great Wall of Facebook: The Social Network's Plan to Dominate the Internet - and Keep Google Out)

  14. #14
    Analytics Dude Kevin's Avatar
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    Gary: Thanks for that link. That was a GREAT read.
    Kevin Webster
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  15. #15
    Influencer Marketing GravityFed's Avatar
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    Yeah that was a good one. I just stumbled upon that article when I picked up a copy of Wired at the Outdoor Retailer show last week in Salt Lake City.. makes you realize there is a lot more at play than search. And then factor into the war things like Chrome OS.

  16. #16
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    So nothing really happening this year. Should be around next Summer Yahoo will be using Bing to power their search and then around early 2011 when they start using (migrate) Microsoft Adcenter for PPC.

    http://www.pcworld.com/article/16927...arch_tieup.html

    So Yahoo finally gave up trying to compete with their own search engine. And I have to agree with Jason on this:

    "Search is the most important business of the 21st century and owning a commanding lead in second place is not insignificant."

    http://calacanis.com/2009/07/29/yaho...seppuku-today/

  17. #17
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    Google seems to be the Microsoft of yesterday. Monopole is not good and endangers many businesses. See what happens with the books. No doubt that Antitrust will move on the G's monopole one day.

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