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August 14th, 2009, 02:30 PM #1"Enhancement to Yahoo!'s Advertiser Marketplace Pricing" email
email received today:
As you know, when you advertise with Yahoo!, your traffic can come from both Yahoo! sites and partners' sites in our distribution network. As part of an ongoing effort to strengthen our marketplace, Yahoo! plans to soon expand the adjustments we make to click charges based on our assessment of the performance of traffic coming from sources within our distribution network. This will include deeper discounts on click charges for lower-performing traffic, and potential premiums on click charges for higher-performing traffic. We expect to launch this enhancement in late August or early September 2009.
This change is designed to further align your click charges with the performance of the traffic that you receive.
How this Affects Your Account
These adjustments will be based on our assessment of the performance of the traffic source, and will not be affected by the quality of your ads. Based on our analysis, we expect that most advertisers will see click charges drop or remain unchanged, while a small fraction of advertisers may experience an increase in click charges.
As always, you will never pay more for a click than the amount you specify as your bid (including any bid adjustments you may make for desired audiences).
Your Partners at Yahoo! Search Marketing
August 14th, 2009, 02:36 PM #2
- Join Date
- October 22nd, 2006
Yahoo is just making it easier for Google with its failing ppc engine. Hope Bing can give google some competition.
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