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August 19th, 2009, 03:29 PM #1
Slightest change can impact conversion
- Join Date
- April 6th, 2006
.. for the love of pete, you think I would've learned already, after starting this thread: http://forum.abestweb.com/showthread.php?t=117777
Couple of weeks ago, I thought a few of my database-driven pages looked "messy" (my own custom database, just a time-saving project), so I decided to rearrange the layout of some fields. Nothing earth-shattering, didn't change words, just wanted to line up the fields nicer.
I sat back and thought "there, that looks MUCH tidier".
Conversion stopped dead in it's tracks.
Put it back to the "messy" version... clocked 5 sales in the past 2 days.
I know it's been said MANY times, but try experimenting with your own layout/text. You might just be one tweak away from steady conversion.