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  1. #1
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    buying appliances online - what's the market?
    Hello all-

    I was wondering if anyone knew how online purchasing of appliances both small and large items fares online? Any trends/performance observations?

    Thanks Kindly,
    Sweet Iowa

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  3. #3
    Affiliate Manager Heather@Stacks's Avatar
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    Margins on appliances in general are razor thin and the space highly competitive. But if you have a merchant with a decent commission %, AOVs on large appliances are obviously high.

  4. #4
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    Thank you for your insight. I did some looking myself. I found some data showing that consumer's trust factor is starting to slowly rise at buying appliances online, although they tend to use the internet for research and buy in the store - BUT... it is rising....

    -Sweet Iowa

  5. #5
    Believe knight01's Avatar
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    August 14th, 2006
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    I've got a couple of appliance related sites. A decent amount of traffic, lots of lookers and data gathering with a handful of sales a month. As with most of affiliate marketing, niche is key. Also, many of these merchants have phone numbers prominently located on their sites and due to the nature of the product, I'm sure many people want to call to talk to someone before ordering. Sadly phone tracking is not implemented on any of them.
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