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Thread: buy.at Branding Updates!

  1. #1
    ABW Ambassador Amy Ely's Avatar
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    buy.at Branding Updates!
    Starting today, the buy.at red and white logo is making its reappearance at our site, Management Area, and other online and offline materials. These changes are aligned with buy.at's focus and continued commitment to offer excellent service to all of our affiliate partners.

    Retiring the Platform-A Brand
    AOL is moving forward with a streamlined set of key brands that encompass its business operations. As a result, the Platform-A brand is retiring and buy.at is reemerging with its globally recognized red and white logo.

    A member of the AOL Advertising family
    buy.at will continue to operate within and receive full support from the AOL Advertising division. This includes leveraging AOL's performance-based properties and advertiser relationships.

    New opportunities for buy.at
    This change is one of many exciting initiatives stemming from AOL's commitment to supporting and growing our affiliate network. As our team continues to build our global presence as a leader in the affiliate marketing industry, we are moving forward with a greater focus on buy.at's core values. These include building strong relationships with our affiliate and advertiser partners, as well as delivering industry-leading technology to enhance program performance.

    If you have any questions, please do not hesitate to contact us.

    -Amy
    Last edited by Amy Ely; September 1st, 2009 at 05:56 PM.

  2. #2
    Beachy Bill's Avatar
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    Retiring the Platform-A brand, eh? Well that's good news...buy.at is a much cooler logo...



    You may recall I've been griping about that hyphenated name since it was introduced.

    (Somehow that reminds me - it's soon time for another crab feast at Steamers.)
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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    If you are too busy to laugh you are too busy.

  3. #3
    ABW Ambassador Amy Ely's Avatar
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    Quote Originally Posted by Bill
    Retiring the Platform-A brand, eh? Well that's good news...buy.at is a much cooler logo...



    You may recall I've been griping about that hyphenated name since it was introduced.

    (Somehow that reminds me - it's soon time for another crab feast at Steamers.)
    I agree - the red and white logo is pretty darn cool

    Good call on Steamers...I need to sync up with Ayako and get that set up!

    -Amy

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