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  1. #1
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    http://biz.yahoo.com/iw/040310/064214.html

    550Access Free Toolbar Compels Search Engines to Clean Up Their Act
    Wednesday March 10, 9:00 am ET

    HOUSTON, TX--(MARKET WIRE)--Mar 10, 2004 -- 550Access, a nationwide internet services provider, announced today the release of its latest Toolbar version 3.0, now available at http://toolbar.550access.com. The highlight feature of this version is the PRECISION SEARCH that expands the scope of online ad-blocking to search engines and exposes the vulnerability in search engines business model.
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    PRECISION SEARCH blocks sponsored ads in search engine results and suppresses online banner ads. Blocking of such ads presents a cleaner, uncluttered look of web pages and improves surfing speeds.

    A major portion of Search Engine revenues comes from paid placement ads. Paid placement ads represent banners and other ads (often identified as Sponsored Links) that exist on a search engine page. These include vertical sidebar ads outside the editorial space or highlighted text ads placed on top within the editorial space.

    They are in effect intercepting another search engine's content and replacing the ads with their own. It should be considered a form of piracy.

    per their FAQ wrote:
    Another component of “Precision Search” in the new version of 550 Access Toolbar is replacement, instead of elimination, of the top sponsored links in search results. This means that the top sponsored links in the main search results section would in fact be replaced by 550 Access links instead of being completely removed. User will have the option to turn off this feature.

    These links however will be distinctly identified as 550 Access ads and therefore easily discernible from relevant search results section on the page. Considering that “online search” is among the most-frequently performed tasks for internet users, this component of PRECISION SEARCH would give significant power to companies who might want to have their own ads displayed to boost their brand presence and online traffic. Companies would also be able to identify specific keywords for which their ads will appear i.e. instead of appearing every time user searches, the ads will appear only when users search using those specific keywords. This will make the ad-delivery much more targeted.



    They are also talking out of both sides of their mouth. For the same reason that they are removing the "clutter" from the Search Results...they are adding it back in and blatantly advertising the fact to other website owners that they can get in on the hijacking of these "sponsored listings" too. What a sleezy smoke and mirrors spin on hijacking everyones PPCSE Ads. Looks and smells like another Ad Whore BHO browser and traffic hijacker.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  2. #2
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    Idiots, just a matter of time before the SE's start suing all these people. Go ahead, mess with Gate's advertising

  3. #3
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Hopefully the SE/PPCSE monopolies will finally take the Gator searchscout clones to the courts. These wanks want to exceed the sleaze levels of their predecessors. Watch them jump into drive-by installs, hidden bundling and the noraml spam route for mass reach penetration. Heck they can go the beaten path by the trialblazers and hire the CJ's and other networks to push their program like 180Solutions did.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  4. #4
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    More slime raising their heads

  5. #5
    More Cheesier Than Ever Cheesehead's Avatar
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    So what does this say about ClixGalore, their affiliate network?
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  6. #6
    ABW Ambassador Andy's Avatar
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    Another day, another way to cheat and take advantage of another's hard work...

    Welcome to the wonderful world of the Internet!

    Andy

  7. #7
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Good question to pose to Clicksgalore and Haiko..."So what does this say about ClixGalore, their affiliate network?
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

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