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  1. #1
    Affiliate Manager
    Join Date
    September 12th, 2008
    Location
    San Francisco
    Posts
    14
    Buy/Sell real estate programs
    Given the current economy and the lack of home sales, buy/sell affiliate lead gen must be down, which means revenue is down.

    What are people doing to monetize traffic in other ways? Rentals? Moving quotes? Debt consolidation? Insurance quotes?

    I imagine there is some edu cross-sell opportunities because you know applicable geo's, but minimal.

    Thoughts?

  2. #2
    Newbie thelucas's Avatar
    Join Date
    October 27th, 2009
    Location
    Springfield, MO
    Posts
    8
    I know it's been a while since you posted, but I was curious... are you still seeing the same slow-down from you end? I own a "we buy houses" offer and I have (until the last two months) still seen a large amount of traffic (home sellers). However, the last couple of month have been extremely low volume. any ideas?

  3. #3
    Affiliate Manager
    Join Date
    September 12th, 2008
    Location
    San Francisco
    Posts
    14
    Seasonality.

    People don't move during the holidays nor in the bad weather of winter. Thus, the volume of people researching housing goes down. You should see a big bump in Jan, as pent up traffic releases. This happens every year.

    Curious, are you an all encompassing real estate site that offers buy/sell and rentals? Or just buy/sell?

  4. #4
    Affiliate Manager
    Join Date
    September 12th, 2008
    Location
    San Francisco
    Posts
    14
    A follow up to my last post:
    We are definitely seeing seasonality right now. The slow down in renter traffic has given us some breathing room to develop a couple new products, e.g. new collateral.

    We still have a month and a half before the January upswing takes into effect. We are open to suggestions from Affiliates on what to develop next. We can collaborate on ideas in this thread, or shoot me an email.

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