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  1. #1
    Devil's Reject Electropulse's Avatar
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    omg, it's true...<span class="ev_code_WHITE">April Fools!</span>

  2. #2
    ABW Ambassador
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    Hi, I'm a signature.

  3. #3
    Newbie
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    Jeppers, I also got that nasty message

  4. #4
    ABW Ambassador
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    Hardly a shut down. Just tweaking how they do things. Be interesting to see how it plays out.

  5. #5
    Newbie
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    Update email from Google ...

    We're pleased to introduce two changes to our advertising
    services that will enhance the quality of the ads served on your
    site and help grow our base of advertisers.

    Better and Better Ad Relevance

    First, we're enhancing our targeting technology to deliver ads
    that are even more relevant to the content on your site. Over the
    past year we've been refining the technology we use to deliver
    ads to content pages by leveraging data from across the Google
    Network, monitoring results, and feeding this information back
    into the system – in other words, our technology is becoming
    smarter all the time. Now, in addition to understanding the
    overall meaning of a page, our technology determines the
    relevance of concepts found on a page to pick better performing
    ads. With this change we expect to deliver ads that better
    complement the content on your site and provide even more value
    for your users. The bottom line: increased relevance, and higher
    clickthrough rates.

    Smarter and Smarter Pricing

    Second, we're introducing enhancements to our pricing model for
    advertisers. Google's smart pricing has always provided better
    placement for better performing ads, and reduced the cost of a
    click to the least amount possible for an advertiser to stay
    above their competitor's ad. Now, with the new AdWords pricing
    model, we’ll also automatically adjust the price of clicks across
    the Google Network based on their expected value to the
    advertiser. A number of factors will be taken into account when
    calculating the expected value, including the keywords or
    concepts that triggered the ad. For example, a click on an ad for
    digital cameras on a web page about photography tips may be worth
    less than a click on the same ad appearing next to a review of
    digital cameras.

    For advertisers, each and every click will deliver the strong
    return on investment they have come to expect from Google AdWords
    – driving even higher advertiser participation on Google and
    across the Google Network.

    What to Expect

    While these changes will impact different publishers in different
    ways, we expect that the combination of these changes will result
    in most publishers seeing more relevant ads, and a slight increase
    in the number of clicks from ads on their site. A few publishers will
    see a decline in revenues. The amount of revenue that a publisher
    earns through Google AdSense depends on the content of each web
    page, the availability of AdWords ads, and now, the value of the
    leads provided to advertisers.

    Enhancing our ad targeting and pricing models is an ongoing
    effort. With these changes we hope to drive more rapid growth in
    our advertiser base and deliver improved relevance – resulting in
    an increase in your long-term revenue, higher clickthrough rates,
    and higher user satisfaction.

  6. #6
    notary sojac Herb ԿԬ's Avatar
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    it's called nickel-and-dimeing

  7. #7
    Devil's Reject Electropulse's Avatar
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    it makes sense now...google is sabatoging their own serps so that merchants have to use adwords...they(google) then turn around and lower payouts to publishers...just in time for their ipo.

  8. #8
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    that explains the 10x decrease in today's revenue from adcents - damm, it started out sooooo good too

  9. #9
    http and a telephoto
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    Guess I have the kind of sites that are going to benefit from the better targetting, same level of revenue as I have been getting. I have sites that are of a nature to have people that bid in steadier amounts and not the high power, high ticket keywords that are most likely affected by this announcement. This should be good news for people with niche directory and content sites....
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  10. #10
    ABW Veteran Student Heyder's Avatar
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    Starting yesterday I notice an increase in adsense revenue so I can't say everyone is experiences a bad day.

  11. #11
    The affiliate formerly known as ojmoo
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    Their tweeking screwed me bad. One of my sites, as it turns out the one which gives the most clicks to adsense is my "Cow Dance" site. Cute graphics of cows deancing to music. You know like the hampster dance with cows. Anyway, my adsense ads have always been on that page, cow parade and cow gift related. Never dance, which really isn't appropriate.

    What ads do I have now?
    "Discount Dance Suppy", people who r looking at dancing cows aren't looking for their own dance stuff.
    "Baby Sleeping Bags" - I have no clue where that one came from.
    "Buy fabulous animal gifts" thios one seems ok.
    "Designer diaper bags" - No clue where this came from either.

    I think I have to change the text on my page to figure out a way to get the old, working banners back. Pisses me off, that now I have to reword my page to get the proper banners on it.

    Mike
    Cow Dance
    Cool dancing cows

  12. #12
    ABW Ambassador
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Google Shuts Down Adsense!!! <HR></BLOCKQUOTE>
    Still confused here. Is this an April Fools gag or another Chicken Little, "sky is falling" exageration?

    Wayne

  13. #13
    The affiliate formerly known as ojmoo
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    I fixed my page, the adsense ads make sense again It does piss me off that I had to remove the word "dance" from my cow dance page b/c of this though.

    Btw, you all should know, that for adsense purposes, the anchored text (text in links) is ignored. Only unemcombered (sp?) text is considered for adsense purposes.

    Mike

  14. #14
    Newbie
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    My numbers are better than ever! No complaints here!

    Wayne,

    Its another chicken little tale!

  15. #15
    ABW Adviser Panel Dynamoo's Avatar
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    CTR has dropped by 50% - the ads seem *less* relevant to me.

    Anyone got any other tips on getting AdSense to play along? Where does it get the keywords from, just the body text or meta tags too?
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  16. #16
    Affiliate Manager
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Anyone got any other tips on getting AdSense to play along? Where does it get the keywords from, just the body text or meta tags too? <HR></BLOCKQUOTE> Yes, the meta tags too... Also try naming your pages with the same keyword phrases you want to target.

    IE: keyword1-keyword2.html

    I don't know if that helps any but I know it doesn't hurt. I checked my stats for today so far and average amount per click is very nice.

    So far so good for me

  17. #17
    Resident Genius and Staunch Capitalist Leader's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Still confused here. Is this an April Fools gag or another Chicken Little, "sky is falling" exageration? <HR></BLOCKQUOTE>

    Looks like a bit of both!
    There is no knowledge that is not power. ~Hemingway

  18. #18
    ABW Ambassador Nature Boy's Avatar
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    I know I probably shouldn't say this, but I got 1 click yesterday. One click. And you know how much I got for that? $0.00

    Something is rotten in Denmark, I can tell you that. It may be time to yank Adsense.
    Scott
    If you can't dazzle them with brilliance, then baffle them with bulls#!t
    Don't tell me that you'll do it... SHOW ME.
    Just because everyone else is drinking it is no reason for me to drink the KOOL-AID.

  19. #19
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    I noticed a drop in CT on Adsense and a slight drop in the average payout per click.

    My SO says that it's caused by the fact Adsense is billing CC for the months traffic and there is a lower number of adwords avaiable at the first of the month as they drop the ads until they get a paid conformation.

    The text you use in your pre-sell is critical to the type of adsense ads you see on your site.
    If they match up with your keywords you get more of the higher click thru ads it seems.

    Here's an example for a bingo site:

    keywords: bingo, bingo games, casino, onlino bingo, online casino, online games.

    text in body of the page: Bingo Lovers: Welcome to the bingo casino where you can find all the best online bingo games, the best bingo casinos, the best bingo related online games, casinos with bingo and more with just a cick of your mouse and the magic word - bingo.

    With this text spin, you get ads for bingo, casinos, games and how ever you spin the actual site listings you post.

  20. #20
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    Wow...talk about a misleading headline...

    Anywho....I think another factor that;'s not being considered is that many merchant's (myself included) have opted out of content-based awords ads due to the lousy conversion rates in comparison with search-related ads.

    This just might be an attempt by google to try to bring those conversions up by adjusting the program.

    Further, the data was probably collected via the googel conversion tool available for all adwords merchants (which is a great tool to track conversions, etc.).

    Erik

  21. #21
    Devil's Reject Electropulse's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by NorthernStudio:
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Google Shuts Down Adsense!!! <HR></BLOCKQUOTE>
    Still confused here. Is this an April Fools gag or another Chicken Little, "sky is falling" exageration?

    Wayne <HR></BLOCKQUOTE>

    lol, yes this was a April fools joke but went off in a different tangent(a good one too!)...I didn't even know that google sent out that email.

  22. #22
    ABW Ambassador
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    Obviously it was an April Fools Joke.

    Yesterday was my best Adsense day ever, ads seem more relevant for my site.

    As with anything, commissions at various networks, Adsense earnings, as witnessed in this thread. There will always be someone holding steading, making less, or making more.

  23. #23
    ABW Ambassador Sam Bay's Avatar
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    I love the way Google thinks and works. They're such smart, yet nice and fair people.

  24. #24
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    The amount paid per click is up, the conversion rate is up.

    I guess Google did a good job.

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