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  1. #1
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Exclamation LEAK ALERT: Target Product Pages Now Have AdSense
    For example check this out (NOT affiliate link).
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
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  2. #2
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    Not only a leak but it looks tacky for a major merchant to use Adsense. And we have more coming, it's the holidays, when merchants usually start sneaking this stuff in.

  3. #3
    Moderator BurgerBoy's Avatar
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    Cool
    Quote Originally Posted by AffiliateHound
    For example check this out (NOT affiliate link).
    In two places.

    Another clueless merchant.

    Vietnam Veteran 1966-1970 USASA
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  4. #4
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    I'm just curious, why would they add adsense to their site? It does not make any sense to drive traffic away from your website to make 5 cents when you can make more if you sell the product.
    I bet they will learn their lesson sooner or later.

  5. #5
    Visual Artist & ABW Ambassador lostdeviant's Avatar
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    Perhaps they aren't converting that well so the Adsense is more than a small % of lost sale margin.
    Not like I'd want to send traffic to a site not designed to sell.

  6. #6
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    I agree but I think that they are losing potential customers.

  7. #7
    Moderator BurgerBoy's Avatar
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    Quote Originally Posted by dish2003
    I'm just curious, why would they add adsense to their site? It does not make any sense to drive traffic away from your website to make 5 cents when you can make more if you sell the product.
    I bet they will learn their lesson sooner or later.
    Too much inbreeding maybe??

    Vietnam Veteran 1966-1970 USASA
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  8. #8
    ABW Ambassador simcat's Avatar
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    With the way the economy is, plus having to compete w/Walmart - maybe the adsense is the only place on the site making a profit.


  9. #9
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    With the way the economy is, plus having to compete w/Walmart - maybe the adsense is the only place on the site making a profit.
    That is so funny. I bet they have some good traffic on their site. I wonder how much can they make every day from adsense.

  10. #10
    ABW Ambassador simcat's Avatar
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    I think I read somewhere that premium/bigshot publishers get a higher % with adsense.

  11. #11
    Moderator BurgerBoy's Avatar
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    Less see - 100 clicks at .01 cents per click =s.....

    Vietnam Veteran 1966-1970 USASA
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  12. #12
    ABW Ambassador ladidah's Avatar
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    They all are hogs and all have leaks. Seems the bigger the company, the more they think they can get away with it. I try not to promote them only if there if there is no other choice.

    * Amazon - cleverly disguised/blended sponsored links
    * Ebay - lots of pictures makes it looks like they are part of ebay
    * Buy.com - banners, image ads, sponsored links
    * Overstock - adsense

  13. #13
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    It's sad to see so many major players fall into adsense penny fight. I've seen some of my very long time performing merchants started to add adsense onto their sites... IMO, they are shooting their own foot.

  14. #14
    The Seal of Aproval rematt's Avatar
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    Quote Originally Posted by dish2003
    That is so funny. I bet they have some good traffic on their site. I wonder how much can they make every day from adsense.
    Two or three bucks on a good day. Whatever they make from Adsense couldn't possibly make up for what they lose in sales or the good will they lose from their affiliates.

    -rematt
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  15. #15
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    All major players are doing Adsense, it seems. They must be getting good paycheck off of it. That may mean that the merchants find that the value drifted out of Ads on their site is well compensated by Adsense checks!.

    Which may mean that Google Ad revenues may be peaking ... as merchants find it worth to sell ads than their own products. May be a good tipping point on how Google does on Ad front. I don't think they do much other than milking from the Ads thus far.

  16. #16
    Online Marketing Consultant
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    The real thing is also that Google is turning the other cheek on allowing a merchant to run ppc ads and adsense on the same site...I thought that was against their TOS....
    Adam Riemer Marketing, LLC. Online Marketing Blog and Affiliate Management Company
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  17. #17
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    I don't think that was against the ToS.
    Google does not like Ad-farming - sites created for Adsense only ...

  18. #18
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    I cannot see the Google Afiliate Network telling merchants they cannot display Google Adsense.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
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  19. #19
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    GAN and Adsense are payment integrated now!. May be in the future, GAN will insiste on Adsense accounts for merchants too

  20. #20
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    Google is showing off its evil designs under "Do No Evil" umbrella!.
    It is quite a classic show

  21. #21
    Life is Supposed to be Fun! Rexanne's Avatar
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    Another classic example of short term greed.

    Anyone (merchant or affiliate) not thinking "long term" is straddling shaky ground on the Internet.

    When they stop converting because they're diverting their hard won traffic to make a short term quick few cents, more and more affiliates will stop promoting them and they will lose their most valuable affiliate base and will eventually see that the Adsense revenue is paltry compared to REAL sales.

    Seems to me they have no faith in their site selling merchandise. Pathetic.

    "Another clueless merchant" - no sh!t!
    Peace,

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  22. #22
    Analytics Dude Kevin's Avatar
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    Getting beyond the affiliate issue here, I always find it strange that a merchant would want to potentially weaken their brand by introducing competition basically on their shopping floor.

    In Target's case, I suppose they are in the paradigm (can i say that that way?) that people are comparison shopping online, and then buying offline. Target has very little to fear there. They have a big box on all the major streets that their web visitors travel. So if I'm running an Adwords campaign for my store, and the AdSense ad pops on Target's site and brings them to me, Target must feel a good percentage of those folks will check my price, then still grab the product in the store this Saturday.

    It's a calculated risk, but I don't like it personally.

    As an affiliate, of course, it's just atrocious. Maybe GAN can find a way to do revenue share on that stuff, but I'm not sure the merchants would buy in on that anyhow.
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  23. #23
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    Well given the reach of the major players in terms of exposure, Adsense makes at least $1,000 a day or so for those merchants who post Adsense banners. EBAY, for example gets about 500K per day in web traffic - if they get 5,000 Adsense clicks thrus and average $.20/click, it pays to post Adsense. You can bet Google is not showing the cheap ads on these sites.

    Plus, Google knows if they play the same games with the big merchants that they play with individual affiliates, they will be spending three lifetimes in court. So, it's a way for Google to rape advertisers and keep them happy, since being associated with major brands is looked up favorably at most companies and ad agencies.

  24. #24
    Merchant & ABW Ambassador
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    This is not something new.
    WalMart did it and is still up.
    eBay is doing it, and it is still up.
    now Target

    I know they do not get it but at the end of the day, if they think they can get away with that, they will do it cos of the revenue and finding a way to monitize traffic. I would not be suprised if they cleared $100k on avg in a month.

  25. #25
    Beachy Bill's Avatar
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    Quote Originally Posted by Eric Ewe
    This is not something new.
    WalMart did it and is still up.
    eBay is doing it, and it is still up.
    now Target

    I know they do not get it but at the end of the day, if they think they can get away with that, they will do it cos of the revenue and finding a way to monitize traffic.
    I would not be suprised if they cleared $100k on avg in a month.
    If I were a bettin' man I'd bet cash money that it's more - a LOT more.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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